The Australia Counselling Podcast

The Australia Counselling Podcast

By Clinton PowerHealth & FitnessEducation
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The Australia Counselling Podcast episodes

  • 097: How to Start a Podcast

    Have you ever considered starting a podcast? If you want to start a podcast, now may be the perfect time to catch the wave of the podcast revolution taking the world by storm.

    Never before in our history has it been so easy to reach a worldwide audience via podcasting. This is the perfect vehicle to get your message out to new people and raise awareness of you, your ideas, your services and products.

    Podcast growth has been enormous over the last few years. The Pew Research Centre has found that:

    • podcast listenership has more than doubled since 2008
    • awareness of podcasts has more than doubled since 2006
    • podcast creation is rising with more than 22,000 podcasts hosted on Libsyn, one of the most popular hosting companies for podcasters
    • in 2014 over 2.5 billion requests for podcast downloads were processed
    • In this episode of The Australia Counselling Podcast I talk you through how to start your own podcast from scratch. After producing almost 100 episodes with 61,000 downloads to date, I've got some idea of what's involved and some great tips for you as well.

      Here's what I cover in this episode:

      Why start a podcast?
      • you can expand your reach of people and expose your ideas and your business to countless people across the world
      • The Australia Counselling Podcast has to date 96 episodes, 61,000 episodes and has been listened to in 98 countries
      • 50% of our listeners are from Australia, 25% from the USA, 10% from the UK and the remaining from other countries
      • podcasting is great for networking and building relationships with other therapists - on this podcast I’ve interviewed world-renowned therapists Michael Yapko, Sue Johnson, Harville Hendrix, Bill O’Hanlon, Rick Hanson and Irvin Yalom, just to name a few
      • You get more attention from the media - I’ve been interviewed for numerous media outlets, magazines and radio stations - plus I’ve secured media interviews for Australia Counselling members
      • you can improve your confidence as a speaker
      • you can build the know, like and trust factor with your listeners
      • it can assist if you want to create products for sales or promote your services to a wider audience
      • What’s involved in podcasting?
        • the most import thing is the commitment - be aware it’s a huge commitment of time and resources
        • if you’re not willing to commit to podcasting on a regular basis, don’t start!
        • securing interviews can be time consuming and challenging with negotiating time zones
        • recording of episodes need to be either batched or done in advance
        • editing episodes takes time, especially if your guest is not a confident speaker
        • you may need to create blog posts for the show notes of each episode
        • after editing you need to upload the audio to your audio hosting
        • once your episode is published it's important to do marketing so new audiences can listen to your episodes
        • this is a slow marketing strategy - results take time
        • How podcasting works
          • every episode is an mp3 audio file
          • you need to tag the file with 'meta data' before uploading to your hosting
          • you need a server to host your audio
          • you need to create a feed - I use Libsyn - which is the gold standard in the industry (I pay USD $20 a month)
          • the feed is what goes into iTunes and every time you upload a new audio, iTunes gets the audio on the feed
          • Questions to ask before you start a podcast
            • what are you going to podcast about?
            • are you going to do interview style or just you speaking?
            • what is the purpose or end goal of your podcast?
            • what is your podcast title?
            • what is your podcast subtitle?
            • what is your podcast description? (this goes in iTunes)
            • what will be on your artwork? - look at other top podcasts in iTunes and what graphics they have (I recommend 99designs for getting your iTunes artwork)
            • do you want a professional intro and outro (try fiverr.com for voice-over artists)
            • is your music royalty free?
            • Podcasting equipment and software needed to start a podcast
              • sound quality is the most important part of recording - invest in a great microphone
              • cost effective solution: Audiotechnica ATR 2100 USB microphone about $60
              • pop filter and a stand and shock mount
              • my own high end podcasting microphone: Rode podcasting microphone with studio boom and shock mount about $400
              • Call recorder for Mac (Skype plugin) - for interviews
              • Pamela Call Recorder for Skype (PC)
              • Hindenburg Journalist - for audio editing (about $100)
              • alternatives: Garage Band (Mac), Audacity
              • freeconferencecall.com for free recording on the phone
              • post-production - auphonic.com to even out the sound levels
              • How to record a podcast episode
                1. for interviews I use Call Recorder
                2. if I'm doing an interview, I record directly into Hindenburg Journalist
                3. I drag audios into Hindenburg - then edit
                4. then export the file from Hindenburg as a wav file
                5. add tags in auphonic
                6. upload to auphonic to even out sound levels
                7. if not using auphonic, add tags using ID3 editor software
                8. upload into Libsyn and add description and schedule or publish immediately
                9. once your feed is ready in Libsyn, then create your show in iTunes
                10. upload your artwork to iTunes for the first time and add a description
                11. once you’re up and running, submit your podcast to free podcast directories
                12. Tips for recording a podcast
                  • get ahead in your recordings so you're not scrambling to record your episode each week
                  • create a system around requesting interviews to save time
                  • don’t get obsessive about editing - you don't need to remove every "um" and "ah"
                  • work out the structure of your episodes so you can rinse and repeat
                  • prepare your interviewees - create an information document to give them before
                  • often interviewees are nervous so let them know it’s okay if they make a mistake and you can edit out mistakes
                  • listen to the most popular podcasts in iTunes for format/structure and interview style
                  • have a call to action in each episode - what do you want your listener to do?
                  •  

                     

                    37 min
                  • 093: 7 Reasons the Australian Psychotherapy Industry is in Crisis

                    In this episode of The Australia Counselling Podcast, listen to founder Clinton Power share his thoughts on why he thinks the Australian psychotherapy industry is in crisis.

                    The seven reasons the Australian psychotherapy industry is in crisis are:

                    1. Our professional psychotherapy associations have let us down.
                    2. Psychotherapy training institutions are spreading propaganda about the profession
                    3. Therapists are not promoting themselves effectively
                    4. People don’t understand what psychotherapy is 
                    5. We have taught people to go to a G.P. when they have a mental health issue
                    6. We have created a culture of quick fixes for mental health issues
                    7. There is still a lot of stigma for seeking treatment for mental health issues

                      Get the show notes with all the links and resources mentioned in this episode at http://australiacounselling.com.au/session93

                      33 min
                    8. 091: How to Unscramble Your Private Practice Numbers for Financial Success

                      As a therapist in private practice, you're probably not excited when it comes time to do your bookkeeping and accounting. You came into this field because you love working with clients and changing people's lives and likely don't have a background in finance or economics.

                      However, if you don't stay on top of your numbers, your therapy business is flying blind without clear goals and strategy for increasing your income over time.

                      So we spoke with accountant and financial expert Amanda Fisher, who has recently published a book called Unscramble Your Numbers: Unlock the Secrets to Your Business Cashflow about how therapists can start to manage their finances better and get their business on track for financial success.

                      In this interview Amanda discusses:

                      • why the numbers get scrambled for so many therapists
                      • what numbers should we be looking at in our business
                      • what are the biggest mistakes she see therapists make around their numbers
                      • what can happen in business when we are not on top of our numbers
                      • why you need to use cloud accounting like Xero.com to streamline your business
                      • whether writing down our financial goals really makes a difference
                      • what business metrics we should look at on a regular basis
                      • whether therapists really need a budget and cashflow forecast
                      • the key numbers and reports therapists should be looking at and when
                      • the benefits of investing most your profits back into a business that is trying to grow
                      • how to interpret the numbers and indicators your business is in trouble
                      • Get the show notes at http://australiacounselling.com.au/91

                        40 min
                      • 089: 9 Practice-Building Lessons Australian Therapists can Learn from U.S. Therapists

                        Psychotherapy and counselling in the United States is vastly different from Australia in terms of the culture and the development of the industry as a whole. Yet there are many valuable lessons Australian therapists can take from U.S. therapists in how to build a successful private practice.

                        So we spoke to an Australian therapist Roby Abeles who has lived and worked extensively in the U.S. and Australia to find out more and get tips for building a successful private practice.

                        In this interview Roby shares:

                        the fundamental differences in how U.S. therapists approach marketing a private practice

                        • how the mindset of U.S. therapists differs from Australian therapists
                        • the unique challenges facing Australian therapists today
                        • lessons we can apply from U.S. customer service to therapy clients in Australia
                        • the benefits of taking a collaborative approach to working with peers
                        • the truth about what it really takes to go into full-time private practice in Australia
                        • the importance of education, supervision and clinical hours before opening a private practice
                        • why you need social and clinical support from your psychotherapy peers
                        •  

                          Get the show notes with all the links and resources mentioned in this episode at http://australiacounselling.com.au/session89

                          36 min
                        • 088: Hakomi Therapy: Why This Mind-Body Approach to Therapy is So Powerful

                          Most psychotherapists today will agree it’s essential to include the client’s body in the therapeutic process for therapy to be effective.

                          The mind-body connection has been reinforced by emerging research over the last decade, which shows the mind and body are inseparable when it comes to how we operate as human beings.

                          Hakomi therapy, which is a form of mindfulness-centred somatic (mind-body) psychotherapy emerged in the 1970’s from founder Ron Kurtz.

                          Hakomi means “how do I stand in relation to all things?” and is a good description of how Hakomi works. So we spoke with Australian Certified Hakomi practitioner Carol Perry about what Hakomi is and why this mind-body therapy approach is so powerful.

                          In this podcast Carol discusses:

                          •what is Hakomi therapy and where it came from

                          •an outline of the Hakomi approach

                          •how to track your clients non-verbal behaviour and use therapeutically

                          •when using Hakomi might be contraindicated

                          •why is it important to include the body in psychotherapy

                          •the place for disclosure in Hakomi therapy

                          •how her mindfulness and meditation practice has influenced her work

                          •a successful case study demonstrating the use of Hakomi therapy

                          Get the show notes with all the links and resources mentioned in this episode at http://australiacounselling.com.au/88

                          37 min
                        • 084: How to Use Evernote to Improve Your Private Practice Productivity

                          Have you ever had the experience of trying to remember all the things you need to do in your life and therapy practice, but you struggle to keep on top of your paperwork, tasks and To Dos?

                          Well the hugely popular app Evernote is an incredible tool that can become your 'digital brain' where you will never have to search for an email or lost paperwork again.

                          In this interview, technology coach Helen Crozier from Keyboard Karma returns again to the Australia Counselling Podcast to share how you can use this powerful tool to improve your productivity.

                          In this interview she discusses:

                          • The new tiered subscriptions: Free, Plus, Premium and Business
                          • Workchat: How to use this powerful collaboration and sharing tool and how it works
                          • Presentation Mode: Why you can now do away with Powerpoint/Keynote
                          • Scannable App: How this app links to Evernote for quick, accurate scanning
                          • Business Card Scanning: (premium feature): How it connects directly to Linkedin and populates profile pic, url and job title/description, requests to connect and send contact details
                          • Evernote Clipper Update: How to start clipping text and images from the Internet and upload to Evernote
                          • Helen’s Top Five Tips for using Evernote are:
                            1. Don’t go overboard with creating lots of notebooks - it's preferable to use tags wherever possible. Having lots of notebooks is the same as having too many email or file folders. After a while you don’t have the energy to file things into the right place and it all becomes a bit of a mess. Essentially notebooks are great if you want to share just some of your notes and collaborate with someone. I advise clients to start using evernote first - then decide on the structure if they are unsure how to start. It’s very easy to change at any time so just dive in
                            2. Use the shortcut bar to store notebooks, notes or even saved searches. The shortcut bar speeds up finding critical information. Shortcuts will synchronise over all devices which is a bonus.
                            3. Try using audio. If you have your phone turned off all day you can create a note called voicemail with today’s date. Then record your messages into that note and type in any action reminders to go back to later. That way you can delete the voicemail knowing the message is safe to listen to later.
                            4. Use your email address to subscribe to newsletters. This is great for cutting down on emails by using your Evernote email address to subscribe to newsletters. They never come to your inbox and are all stored in Evernote.
                            5. Learn how to forward emails into Evernote. If you add an @ sign followed by the notebook in the subject of the email Evernote will automatically file the email into the correct place. You can even add # hashtags and reminders.
                            6.  
                              BONUS TIP!
                              This is a tip for Kindle users who read lots of books and make use of highlights and notes. In the past it was not possible to get those precious highlights, notes and comments off the Kindle very easily but I’m pleased to say that now we have the tool for that. It’s called Clippings and is incredibly useful for those researching their field.
                               
                              Get the show notes with all the links and resources mentioned in this episode at http://australiacounselling.com.au/session84
                              54 min
                            7. 083: Working with Affairs: Helping Couples Heal After Infidelity

                              It seems that affairs and infidelity are on the rise, particularly with the rise of websites like Ashley Madison, which has the tagline "Life is Short. Have an Affair." And the recent hacking of Ashley Madison has  brought the topic of affairs and infidelity back into the spotlight.

                              So we spoke to Dr. Tammy Nelson, who is a sex and relationship expert, an international speaker, an author and a licensed psychotherapist who has written extensively about infidelity and what she calls the "continuum of monogamy."

                              In this episode Tammy discusses:

                              • Her thoughts on why affairs and infidelity are on the rise
                              • Whether couples can recover from an affair
                              • What is "the new monogamy" and how it can apply to any couple
                              • What is “erotic recovery” and why it's essential for couples who want to recover from infidelity
                              • Questions to ask partners to help them understand the affair and start to heal
                              • How to help partners look at their monogamy and redefine their monogamy
                              • One thing couples can do today to prevent an affair or change their sex life
                              • Open marriages: can they really work? Or is an open marriage a recipe for disaster?
                              • What heterosexual couples learn from gay couples when it comes to open relationships
                              • Get the show notes with all the links and resources mentioned in this episode at http://australiacounselling.com.au/session83

                                32 min
                              • 082: 5 Compelling Reasons Every Therapist Needs to Experience a Silent Retreat

                                Have you ever considered going on a silent retreat?

                                Perhaps you're terrified at the idea of not speaking and disconnecting from technology for a week. Or maybe you can't comprehend what would be the purpose of meditating for day after day. Or perhaps you already have a meditation practice, but think you're not ready for a week of mindfulness and meditation.

                                However, a silent retreat can be deeply rejuvenating and is a deep form of self-care. And as therapists, it's essential we take care of ourselves so we can be in the best state to provide care and attention for our clients.

                                I recently went on a silent retreat and reflected on the numerous personal and clinical benefits.

                                In this episode I share 5 compelling reasons why every therapist needs to experience a silent retreat.

                                The 5 reasons are:

                                1. A silent retreat helps you learn to tolerate difficult sensations and feelings
                                2. A silent retreat helps you grows your capacity for holding others
                                3. A silent retreat helps you improves your personal resilience
                                4. A silent retreat helps you feel part of the human race
                                5. A silent retreat gives you a deep sense of self-care, recovery and rejuvenation.
                                6. I also interview three Australia Counselling members who have been on silent retreat with me to ask them about their experiences.

                                  Get the show notes at http://australiacounselling.com.au/session82

                                  52 min
                                7. 081: How to Start an Email Newsletter for Your Therapy Practice

                                  Email marketing is a powerful form of marketing because it helps your readers to know, like and trust you over time.

                                   

                                  An email newsletter is a great way for therapists to stay in touch with prospective clients as well as build your email list.

                                   

                                  However many therapists are still not using this effective medium to long-term marketing strategy as part of their marketing plan.

                                   

                                  In this podcast I cover the most important things you need to know to get started with an email newsletter for your therapy practice.

                                   

                                  In this interview I discuss:

                                   

                                  Why have an email newsletter?

                                  The importance of choosing a topic for your email newsletter

                                  Why you need to decide on a publishing schedule

                                  Email marketing software recommendations

                                  Email marketing templates - why mobile responsive is critical

                                  How to find content ideas for your newsletter

                                  How to structure your email newsletter

                                  Additional links and resources to include in your newsletter

                                  How to start capturing leads for your newsletter

                                  Thank you pages and final welcome emails

                                  Advanced email newsletter tips

                                  The value of getting help and outsourcing parts of your email newsletter

                                   

                                  Get the show notes at http://australiacounselling.com.au/session81

                                  38 min
                                8. 079: The Psychology of Diabetes

                                  Diabetes is a serious disease which if left untreated, can have enormous consequences for the health of the diabetic.

                                  However, the mental health of people with diabetes is often not discussed, yet is often impacted by this disease. It's not uncommon for diabetics to suffer from mental health issues such as anxiety, depression and relationship issues.

                                  Australia Counselling member Carolien Koreneff has the unique skills of being a diabetes educator as well as a somatic psychotherapist. So we spoke with her about how diabetes and mental health are closely related.

                                  In this interview Carolien shares:

                                  •How she started working in the field of diabetes

                                  •A background about the field of diabetes and therapy – 3:00

                                  •What is diabetes and the different types of diabetes - 4:15

                                  •Why type 1 diabetes is considered a more serious health issue – 6:00

                                  •Other ways diabetes impacts people – 6:25

                                  •The mental health issues for people with diabetes – 8:00

                                  •How Carolien combines Diabetes education work with psychosomatic therapy work - 9:15

                                  •What counsellors should you be aware of when encountering clients with diabetes – 11:50

                                  •Warning signs to watch for when glucose levels drop low – 12:55

                                  •The importance of mood regulation for diabetics – 14:25

                                  •Relationship issues that can arise during mood changes – 15:05

                                  •How she helps her clients increase their body awareness and tune into what their body is telling them – 15:50

                                  Get the show notes with all the links and resources mentioned in this episode at http://australiacounselling.com.au/79

                                  18 min

                                About The Australia Counselling Podcast

                                From the publisher's feed

                                The Australia Counselling Podcast is for counsellors, psychotherapists and mental health practitioners who are looking for new clinical and practice-building ideas for their private practice.