There’s no doubt that online video is experiencing an exponential growth in recent times. If you’re marketing your private practice online, it’s an important channel to consider adding to your marketing mix.
Have a look at some of these amazing video statistics:
4 billion YouTube views a day6 billion hours of video watched a month on YouTube300 hours per minute of new videos uploaded to YouTube323 days worth of YouTube videos viewed on FB every minute1 billion videos viewed on Facebook each dayThe average Facebook user worldwide watched 75% more video this year compared to last yearBrands posted 20,000 more videos on Facebook than they did on YouTube in December 2014So we spoke with professional videographer Duane Strauss of Bright Crayon Productions about how to create short videos to promote your private practice.
In this interview he shares:
the different kinds of videos you can create to promote your servicesthe benefits of video over text or imagestips he recommends for DIY videothe basic equipment you need to get up and running with your video recordingthe benefits of working with a professional videographerhow can you prepare for making an effective and compelling videothe most common mistakes people make when creating video