The Australia Counselling Podcast

071: How Writing Can Help You Grow Your Therapy Business


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As a therapist, writing can be a powerful and effective way to help you build an online profile that can lead to increased exposure for your business, requests for media interviews and new clients inquiries.

Writing can be in the form of magazine articles, blogging, guest blogging, copywriting on your website or newspaper articles. All these avenues help you establish yourself as an authority in your niche and the ‘go-to’ expert for the clients you work with.

If you’re a therapist who is not sharing your knowledge and expertise through writing, you could be missing out on valuable opportunities for growing your business.

Valerie Khoo is a journalist and author who is the founder of the Australian Writers’ Centre. She has mentored countless writers that have gone on to write for prestigious publications and publish books.

In this interview Valerie covers:

  • Why it’s important to write as a business owner
  • The different types of writing available to business owners
  • What forms of writing are suitable for therapists
  • How a blog can help serviced-based professionals such as therapists
  • Some of the most common objections people have to writing
  • The benefits that can come from writing for your business
  • How blogging is different from other forms of writing
  • Where to find inspiration for writing and how to collect your ideas
  • ...more
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    The Australia Counselling PodcastBy Clinton Power