Email marketing is a powerful form of marketing because it helps your readers to know, like and trust you over time.

An email newsletter is a great way for therapists to stay in touch with prospective clients as well as build your email list.

However many therapists are still not using this effective medium to long-term marketing strategy as part of their marketing plan.

In this podcast I cover the most important things you need to know to get started with an email newsletter for your therapy practice.

In this interview I discuss:

Why have an email newsletter?

The importance of choosing a topic for your email newsletter

Why you need to decide on a publishing schedule

Email marketing software recommendations

Email marketing templates - why mobile responsive is critical

How to find content ideas for your newsletter

How to structure your email newsletter

Additional links and resources to include in your newsletter

How to start capturing leads for your newsletter

Thank you pages and final welcome emails

Advanced email newsletter tips

The value of getting help and outsourcing parts of your email newsletter

Get the show notes at http://australiacounselling.com.au/session81