When do you need a rebrand and how long will it take? CEO Randy Grogan of Ballard Telephone talks us through the cooperative's efforts to change it's identity.

Website: www.btcservices.com

When do you need a rebrand and how long will it take? CEO Randy Grogan of Ballard Telephone talks us through the cooperative's efforts to change it's identity. Website: www.btcservices.com

047 Rebranding: How, When and Why, With Randy Grogan

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

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047 Rebranding: How, When and Why, With Randy Grogan

047 Rebranding: How, When and Why, With Randy Grogan