The StoryConnect Podcast

How much of the publicly-shared interactions with utility staff is trolling versus investigative reporting by concerned citizens who have a right to hold the utility accountable? We're talking to Ryan Hall about “Getting Out of the Gotcha Moments” at NWPPA’s Northwest Innovations Conference in Idaho.

How do you boost your take rates and cut churn after you've built broadband? OEC Fiber’s Erin McKnight shares her storytelling tactics, including a three-tiered marketing approach by zone and her subscriber stories series. Tune in for fresh ideas!

It's difficult to have happy customers if you have unhappy staff. Dr. Trish Holliday and Brent Baker of NES talk about the connection between the two and how to improve both.

We’re gearing up to celebrate the United Nations’ International Year of Cooperatives in 2025, so we’ve invited co-op cheerleader Adam Schwartz onto the podcast to help Utility Pioneers brainstorm how to tell our co-op stories in fresh, engaging ways.

Mountain Rural Telephone wanted to educate members about Wi-Fi, broadband and the capabilities they provide. So working with local businesses, they built a campaign around World Wi-Fi Day in June.

Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.

EWEB is one year into trying out Nextdoor as a communication tool, and they are seeing good results due to the platform’s focus on geographic filters.

With about two months to go before the Oct. 10 broadband label deadline, Dounia Chikhoune, from JSI, shares insights about on what she's seen big and small ISPs do to be ready.

SkyLine/SkyBest doesn't let the fact that they are a member-owned telephone cooperative in the North Carolina mountains stop them from fighting hard against big competitors in the search rankings. Edward Hinson shares examples of what they’ve done to move up in the rankings and why it’s worth it.

Employees at Columbia REA are allowed to bring their pets to work. CEO Scott Peters says it’s a beneficial policy as long as you “paws” to think about the guidelines first.