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#047 - You Can’t Outwork Bad Pricing (Here’s the Truth)
Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
Most painting businesses think they have a performance problem. In reality, they have a pricing problem they’re avoiding.
In this episode, Tas breaks down one of the most common frustrations across painting businesses: not hitting revenue, profit, or income targets despite staying busy.
After working with hundreds of painters, Tas explains that these issues almost always come down to three core areas: pricing, performance, and pipeline. While many business owners focus on improving team performance or generating more work, the real issue often sits in pricing.
Tas challenges the common belief that increasing prices will lead to losing work. Instead, he explains that if a small price increase causes you to lose jobs, the real issue is usually in your sales process, your ability to communicate value, or attracting the wrong type of clients.
The episode dives into how inflation, rising costs, and stagnant pricing quietly erode profit over time. If you haven’t adjusted your pricing in years, you are already behind, whether you realise it or not.
Tas walks through a simple and practical strategy: incremental pricing increases. Rather than making large, risky jumps, small consistent adjustments over time can realign your business with its true costs and restore profitability.
He also explains why working harder won’t fix a pricing problem. No matter how efficient your team becomes, you cannot outwork a business model that is fundamentally underpriced.
This episode ties everything together around a simple truth: if your pricing doesn’t match the reality of your business, you will always feel pressure, no matter how busy you are.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach/
Timestamps:
00:00:00 - Introduction: Why You’re Not Hitting Targets
00:00:34 - The 3 Core Problems: Pricing, Performance, Pipeline
00:01:17 - Why Pricing Is Usually the Issue
00:01:48 - Fear of Raising Prices
00:02:17 - Pricing vs Sales Problem
00:02:49 - Thinking Long-Term in Business
00:03:22 - The Hidden Cost of Not Raising Prices
00:04:09 - Incremental Price Increases Explained
00:05:05 - Why You’re Losing Jobs
00:05:43 - Small Changes Over Time
00:06:10 - The Real Risk of Staying Underpriced
00:07:04 - Why You Can’t Outwork Pricing
00:08:01 - The Profit Squeeze Explained
00:09:15 - Identifying If You Have a Pricing Problem
00:10:00 - Reviewing Your Numbers
00:10:46 - Final Thoughts: Fix Pricing First
View all episodes
By Tas MoulisStruggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circle
FREE GAME PLAN BUILDER: https://pages.paintercoach.com/Game_Plan_Builder
Most painting businesses think they have a performance problem. In reality, they have a pricing problem they’re avoiding.
In this episode, Tas breaks down one of the most common frustrations across painting businesses: not hitting revenue, profit, or income targets despite staying busy.
After working with hundreds of painters, Tas explains that these issues almost always come down to three core areas: pricing, performance, and pipeline. While many business owners focus on improving team performance or generating more work, the real issue often sits in pricing.
Tas challenges the common belief that increasing prices will lead to losing work. Instead, he explains that if a small price increase causes you to lose jobs, the real issue is usually in your sales process, your ability to communicate value, or attracting the wrong type of clients.
The episode dives into how inflation, rising costs, and stagnant pricing quietly erode profit over time. If you haven’t adjusted your pricing in years, you are already behind, whether you realise it or not.
Tas walks through a simple and practical strategy: incremental pricing increases. Rather than making large, risky jumps, small consistent adjustments over time can realign your business with its true costs and restore profitability.
He also explains why working harder won’t fix a pricing problem. No matter how efficient your team becomes, you cannot outwork a business model that is fundamentally underpriced.
This episode ties everything together around a simple truth: if your pricing doesn’t match the reality of your business, you will always feel pressure, no matter how busy you are.
Follow us:
https://www.paintercoach.com/
https://www.instagram.com/paintercoach/
https://www.facebook.com/paintercoach/
Timestamps:
00:00:00 - Introduction: Why You’re Not Hitting Targets
00:00:34 - The 3 Core Problems: Pricing, Performance, Pipeline
00:01:17 - Why Pricing Is Usually the Issue
00:01:48 - Fear of Raising Prices
00:02:17 - Pricing vs Sales Problem
00:02:49 - Thinking Long-Term in Business
00:03:22 - The Hidden Cost of Not Raising Prices
00:04:09 - Incremental Price Increases Explained
00:05:05 - Why You’re Losing Jobs
00:05:43 - Small Changes Over Time
00:06:10 - The Real Risk of Staying Underpriced
00:07:04 - Why You Can’t Outwork Pricing
00:08:01 - The Profit Squeeze Explained
00:09:15 - Identifying If You Have a Pricing Problem
00:10:00 - Reviewing Your Numbers
00:10:46 - Final Thoughts: Fix Pricing First