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049: Deep Dive with Pauline Chan: The Business Case for Microdramas
In this episode, Aven chats to Pauline Chan, an award-winning director, writer, and producer with a storied career spanning art-house cinema and international productions, featuring talent such as Jackie Chan, Nicole Kidman and Cate Blanchett.
She famously made history by mounting the first two Australia-China official treaty co-productions, and over the past two years has been actively producing vertical series with titles including Divorced to be the Top Heiress for ShortMax and Alpha King, Your Pregnant Luna Escaped for NetShort.
Aven and Pauline discuss the business model and production structure Pauline uses on these series, how they fit into her production company’s overall remit, and the ways they might be filling a gap in talent development, providing opportunities for emerging crew.
Listen to hear Pauline discuss:
How much audiences are paying to subscribe to a microdrama
Why the market for microdramas can be lucrative compared to film or television
The structure Pauline’s team puts in place for production and post, to make lower budgets work on their vertical series
How vertical series can support emerging talent
Why it makes sense to produce microdramas in Australia
Building cliffhangers into each 1-3 minute episode
The difference between producing microdramas and working in production servicing
Pauline’s Big Idea to shape the future of the industry
Listen to Episode 49 on Spotify, YouTube or Apple Podcasts.
If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast.
Follow Pauline and her work:
Pauline on LinkedIn: https://www.linkedin.com/in/pauline-chan-b041b540
Pauline on IMDb: https://www.imdb.com/name/nm1298625
Roaring Pictures: https://roaringpictures.com.au
Roaring Pictures Productions: https://roaringpictures.com.au/#productions
This Deep Dive interview is hosted by Aven Yap and edited by Aven and Kirsty Stark.
If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!
Follow us on: Instagram, YouTube or LinkedIn.
Don’t forget to subscribe & get weekly episodes in your inbox.
View all episodes
By We Interrupt This BroadcastIn this episode, Aven chats to Pauline Chan, an award-winning director, writer, and producer with a storied career spanning art-house cinema and international productions, featuring talent such as Jackie Chan, Nicole Kidman and Cate Blanchett.
She famously made history by mounting the first two Australia-China official treaty co-productions, and over the past two years has been actively producing vertical series with titles including Divorced to be the Top Heiress for ShortMax and Alpha King, Your Pregnant Luna Escaped for NetShort.
Aven and Pauline discuss the business model and production structure Pauline uses on these series, how they fit into her production company’s overall remit, and the ways they might be filling a gap in talent development, providing opportunities for emerging crew.
Listen to hear Pauline discuss:
How much audiences are paying to subscribe to a microdrama
Why the market for microdramas can be lucrative compared to film or television
The structure Pauline’s team puts in place for production and post, to make lower budgets work on their vertical series
How vertical series can support emerging talent
Why it makes sense to produce microdramas in Australia
Building cliffhangers into each 1-3 minute episode
The difference between producing microdramas and working in production servicing
Pauline’s Big Idea to shape the future of the industry
Listen to Episode 49 on Spotify, YouTube or Apple Podcasts.
If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast.
Follow Pauline and her work:
Pauline on LinkedIn: https://www.linkedin.com/in/pauline-chan-b041b540
Pauline on IMDb: https://www.imdb.com/name/nm1298625
Roaring Pictures: https://roaringpictures.com.au
Roaring Pictures Productions: https://roaringpictures.com.au/#productions
This Deep Dive interview is hosted by Aven Yap and edited by Aven and Kirsty Stark.
If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!
Follow us on: Instagram, YouTube or LinkedIn.
Don’t forget to subscribe & get weekly episodes in your inbox.