Welcome to Episode 49 of HubShots!

Recorded: Monday 29 August 2016 | Published: Saturday 10 September 2016

Welcome to the Wolverine episode ?

Thanks to George and Marcus for giving us a shoutout – like listening to Wolverine

Shot 1: Inbound Thought of the Week

Inboundcountdown.com – 71 days left

New speaker announced

https://www.inbound.com/speakers/ta-nehisi-coates

Shot 2: HubSpot Feature/Tip of the Week

Let’s say you wanted to build a smart list based on how contacts first came into contact with you, eg this detail at the start of their timeline:

What is their First Touch?

Original Source contact property is in the Web Analytics properties:

You can use it to build smart lists, and even direct workflows.

Shot 3: Challenge of the Week

Improving User Experience

https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.

Official Google Webmaster Central Blog Helping users easily access content on mobile

Reminder: The ‘morality’ of popups discussion:

http://hubshots.com/episode-44/

Shot 4: Opinion of the Week

https://readthink.com/what-does-the-future-of-content-marketing-look-like-spoiler-far-less-content-812ac1512902#.c2y2qbkft

Think of content creation as being like a Product Manager

http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/12460560-workflow-building

Having a visual workflow builder would be a big improvement to the product

Shot 5: Pro Tip of the Week

Creating a SMART CTA in HubSpot

Create a series of CTAs and then use Lists to drive people through a series of them eg create smart lists for contacts NOT in a conversion list.

https://knowledge.hubspot.com/search?q=smart%20cta&filters=quickAnswers&products=marketing%20sales

Shot 6: State of Inbound Item of the Week

Blog Optimisation

SUGGESTED TIME TO COMPLETE: 2 HOURS

Completing the steps will allow you to:

Increase the online traffic to your blog.

Better target your buyer personas.

Generate new qualified leads.

Step 1: Pick one blog post to optimise

PRO TIP: Pick the post that is generating the most traffic to your blog.

Step 2: Determine which buyer persona the post is targeting

PRO TIP: Tailor the language of your blog post to mirror the language of your persona.

Step 3: Identify one primary long-tail keyword

PRO TIP: If the keyword that you’ve selected is too difficult, try a variation of it. Use a free tool like keywordtool.io to get suggestions of related keyword phrases.

Academy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization

Shot 7: Motivation of the Week

Marcus and George mentioned us on the HubCast:

https://www.thesaleslion.com/hubcast-106-live-chat-inbound-growth-big-5-e-books/

Shot 8: Resource of the Week

Tl;dr: hashtags are getting abused, and basically becoming worthless unless specifically related to an event or popular meme:

https://medium.com/the-mission/we-looked-at-167-943-tweets-found-out-hashtags-are-worthless-because-of-bots-37d5190d1569#.36g8ceqei

Ie if you are a brand and trying to get traction for a hashtag, don’t bother

Shot 9: Community Item of the Week

Useful to see how many different custom audiences and approaches he uses in order to drive signups for a webinar – he has 10,000 signed up for his next webinar:

http://www.jonloomer.com/2016/08/26/promoting-webinar-series-facebook-ads/

Shot 11: Podcast of the Week

The Hubcast

Shot 12: App of the Week

HubSpot Marketing App

http://www.hubspot.com/products/mobile

http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html