In this first episode of 2022, Chris, JC and Tom talk about taking a strategic approach to marketing. The big question in today's unstable industry: if your ‘primary’ marketing channel ceased to exist tomorrow, would you be able to maintain a stream of leads without too much disruption to the business? The team explain how to create an agile marketing ecosystem that can respond to change, turning your marketing 'taps' on and off easily to make the business resilient and financially stable.