Finding your niche in business isn’t always smooth sailing. Our latest podcast guest, Sara Dunn of Sara Does SEO, spent years exploring different areas of digital marketing before she landed on a niche she loves.

As an SEO specialist, Sara helps wedding professionals rise above the noise and get found on Google. Her framework has helped over one million searchers find the wedding advice they were looking for.

Sara shares some surprising ways her business has changed since niching down, as well as her best tips for navigating the transition from generalist to specialist.

WILDFLOWER SHOWNOTES : shannaskidmore.com/sara-dunn