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In this episode of The Marketing Factory, host Marissa Candy delves into the complexities of franchise marketing and the pitfalls of one-size-fits-all strategies. With over two decades of experience, Marissa highlights the critical misalignment often seen between franchisors and franchisees, which can lead to marketing failures. She emphasizes that successful scaling requires more than just a polished brand; it demands tailored approaches that resonate with local markets.

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Timestamps:

00:00:00 - Introduction

00:00:01 - The Pitfalls of One-Size-Fits-All Marketing

00:01:48 - The Franchise Tightrope: Balancing Consistency and Flexibility

00:03:13 - The One-Size-Fits-All Trap

00:04:18 - The Importance of Communication

00:05:01 - Internal Marketing: Training and Education

00:06:26 - Key Strategies for Successful Franchising

00:07:50 - Bridging the Gap Between Franchisors and Franchisees

00:09:15 - Empowering Franchise Locations for Marketing Success