Brand Unmuted Podcast

05: Annual Goal Setting for Entrepreneurs Who Struggle with Consistency


Listen Later

January is PEAK “new year, new you” energy… but we’re here to offer a different take: your business doesn’t need a reset just because the calendar flips.

In this episode, we’re walking through how we each plan for the year ahead– from Joanna’s capacity-first, color-coded, one-page calendar system to Dianna’s reflection + goal-setting + vision board + quarterly milestones approach.

If annual planning overwhelms you and you struggle to stay consistent with your goals, start here.

Topics we cover:

  1. Why “fresh start” January messaging can feel weirdly crushing as an entrepreneur
  2. Joanna’s capacity-based planning system: one calendar, 12 months, one glance
  3. How Joanna blocks vacation, travel, booked projects, and income goals first
  4. Why planning your year visually can make discovery calls so much easier
  5. What to do when projects run longer than expected (aka: the flex space plan)
  6. Dianna’s planning ritual: reflection, journaling, and using your numbers to tell a story
  7. The EOS / Traction framework and how quarterly milestones make goals doable
  8. Vision boards: why they work, how to make them (digital or physical), and how to use them daily
  9. The #1 takeaway: there’s no “right” way — just the way that keeps your momentum going

Time stamps:

01:29 – Why we’re planning for the year (without the January pressure)

03:08 – Joanna: stop treating January like a reset button

05:20 – Building on momentum (Black Friday → January bookings)

07:05 – Joanna’s one-page, 12-month calendar planning system

08:57 – Using start dates to book clients faster (and more confidently)

09:36 – Planning for income goals with a capacity-first calendar

11:31 – What happens when you don’t have a project booked that week?

14:25 – When projects run long… and the “sometimes I work nights” reality

17:30 – Dianna: reflective planning + practical goals + a little woo woo

(Within this segment: EOS/Traction, tracking metrics, vision boards, quarterly milestones)

27:41 – Weird question: best Christmas gift you’ve ever received or given

Links & mentions:

  1. Traction by Gino Wickman (A book on EOS / the Entrepreneurial Operating System)
  2. Joanna’s web design studio: Joanna Moss Creative
  3. Dianna’s copywriting studio: Rise Copy Co.

...more
View all episodesView all episodes
Download on the App Store

Brand Unmuted PodcastBy Joanna Moss & Dianna Robicheau