If you've heard of Showit’s DXP retreat and ever wondered what it’s all about, or if it's worth attending, this episode is for you.

Joanna just got back from her fourth DXP retreat, and she's sharing everything: what the experience is really like, what happens during those four days at the ranch in Show Low, Arizona, what makes it different from other industry events, and why she keeps going back year after year.

DXP (Designer Experience) is Showit's invite-only retreat for design partners. It's part working session, part creative retreat, and part summer camp for adults, and it's one of the most valuable experiences Joanna makes time for in her business every single year.

In this episode, we're covering everything you need to know about DXP, and why Joanna thinks every Showit designer should attend at least once!

Topics We Cover

• What Showit DXP actually is
• Why Joanna attends every year
• What kind of event is DXP? (Retreat, meeting, conference?)
• Who's invited to attend
• Walking through the full DXP experience
• Day one at the Showit office
• Accommodations and amenities at the ranch
• What goes on during those few days at the retreat
• The terrain and weather in Show Low
• What the vibe is like
• What stands out most when you first arrive
• Joanna's biggest takeaway (mindset shifts, not tech)
• Having real, honest conversations with other designers
• Running new business ideas by friends at DXP
• Why events like DXP are valuable for business owners
• Making connections that last all year
• Showit platform updates coming soon
• Is DXP worth the investment?
• What to know before you go (bring layers, chapstick, comfy clothes)
• What Joanna wishes she'd done differently
• Why you should just go (even if you don't know anyone yet)

Time Stamps

02:25 – Joanna just got back from DXP

02:49 – What is Showit DXP?

03:23 – Why Joanna attends every year

03:49 – Is it work or fun?

04:44 – What kind of event is it?

05:37 – Who's invited?

06:17 – Walking through the experience

07:40 – Day one at Showit office

08:27 – What's it like in Show Low?

10:16 – Weather and terrain

12:23 – What's the vibe like?

14:31 – What was different this year?

15:16 – Joanna's biggest takeaway

19:26 – Did anything change about your business thinking?

24:37 – New Showit updates coming

28:24 – Is DXP worth the investment?

30:51 – What to know before you go

31:48 – What Joanna wishes she'd done differently

32:48 – Advice for introverts

35:48 – Final thoughts on DXP

Links & Resources Mentioned

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Events & Programs Mentioned:

• Showit DXP (Designer Experience retreat): dxp.showit.com/
• Showit Spark (larger conference-style event): spark.showit.com/

Tools Mentioned:

• Workflow (design revision feedback and project management tool): www.workflow.design/

If you've ever sent off work to a client and immediately thought "they're probably going to hate it” (even though they never do!), this episode is for you.

We're talking all about imposter syndrome: what it is, why it shows up at every stage of business (not just when you're starting out), and how to deal with it when those self-doubts creep in.

In this episode, we're sharing our personal experiences with imposter syndrome, from sending client work for review to raising prices to becoming more visible online. We're talking about why comparison on social media makes it worse, and what actually helps when those doubts show up.

We're also covering specific situations where imposter syndrome tends to hit hardest: when you're creating new offers, pivoting your business, raising your prices, or growing your audience. And we're sharing lots of practical tips for pushing through it.

Topics We Cover

• Why you can know your stuff and still feel anxious
• Does imposter syndrome ever actually go away?
• Why it shows up at every stage of business
• How comparison on social media feeds imposter syndrome
• Feeling intimidated by successful people in your industry
• What helps push past early doubts
• Finding community with other entrepreneurs
• Why success doesn't eliminate self-doubt
• How slow seasons bring imposter syndrome back
• Worrying about what your audience will think when you pivot
• The fear of being watched while you fail
• Why other people don't care as much as you think they do
• Imposter syndrome when raising your prices
• Imposter syndrome when you become more visible online
• Practical tips for moving through imposter syndrome
• Why planning reduces self-doubt

Time Stamps

01:26 – Why you can still feel anxious even when you know your stuff

04:48 – Practicing vs. actually performing

05:17 – Have you ever felt like "who am I to be doing this"?

06:13 – Sending client work and thinking they'll hate it

07:24 – Does imposter syndrome ever go away?

08:02 – It shows up at every stage

09:35 – Comparison on social media

11:16 – Feeling intimidated early in business

12:38 – What helped push past early doubts

15:08 – Does it disappear once you've been in business a while?

16:36 – Slow seasons bring it back

17:43 – Why success doesn't eliminate self-doubt

18:01 – What helps as an experienced business owner

21:09 – Imposter syndrome when offering something new

23:18 – Worrying what your audience will think

24:50 – Why other people don't care as much as you think

25:45 – Imposter syndrome when raising prices

30:27 – Becoming more visible online

35:29 – Tips for moving through imposter syndrome

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Episodes Referenced:

• Episode 12: Business Pivots: When (and How) to Change Direction

If you've ever wondered whether affiliate marketing is worth it, or if it's actually as passive as everyone claims, this episode is for you.

We're breaking down everything you need to know about affiliate marketing: what it is, how it works, why companies create affiliate programs in the first place, and how to choose which products and services to promote. We're also sharing which affiliate programs we use in our own businesses, how we promote them, and what realistic income expectations look like.

Spoiler alert: Affiliate marketing isn't actually passive. It requires effort and intention. But it's still one of the easiest second income streams you can add to your business without majorly increasing your workload.

We're also tackling common misconceptions, sharing mistakes people make, and giving you practical tips for getting started today.

Topics We Cover

• What we first imagined when we heard "passive income"
• What affiliate marketing actually is
• How we use affiliate marketing in our businesses
• Why companies create affiliate programs
• Why affiliate marketing works better when it feels natural
• Is affiliate marketing actually passive income?
• The Amazon Influencer program (and how it works)
• Different ways to promote affiliate links (blog posts, podcasts, YouTube, email newsletters, resources pages)
• How to choose which companies to work with for affiliate income
• Why you should only promote products you've actually used
• Saying no to affiliate opportunities that aren't a good fit
• Tools and companies we promote (Showit, Tonic, 17 Hats, Honeybook, Flodesk, Contract Club, and more)
• How to stay consistent with promoting your affiliates
• Keeping your affiliate links organized
• Realistic expectations for affiliate income
• How long it takes to see meaningful income
• Common misconceptions about affiliate marketing
• Biggest mistakes people make with affiliate marketing
• Why every business should have multiple revenue streams
• Where to look for affiliate programs in your business

Time Stamps

03:31 – What did you first imagine when you heard "passive income"?

04:47 – First thoughts about affiliate marketing

06:18 – What is affiliate marketing?

06:52 – How we use affiliate marketing in our businesses

08:34 – Why companies create affiliate programs

10:32 – Why it works better when it feels natural

13:05 – Is affiliate marketing actually passive income?

15:45 – Different ways to promote affiliate links

15:45 – How to choose companies to work with

16:40 – Saying no to opportunities that aren't a good fit

18:25 – Tools and companies we promote

20:37 – Staying consistent with promotions

22:25 – Keeping affiliate links organized

25:36 – Realistic expectations for affiliate income

28:08 – Misconceptions about affiliate marketing

31:12 – Biggest mistakes with affiliate marketing

31:35 – Should every business have multiple revenue streams?

33:39 – Where to look for affiliate programs

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Affiliate Programs & Tools Mentioned:

• Showit (website platform): Get 1 month free!
• Tonic (design templates for Showit and Canva)
• 17 Hats (CRM)
• Honeybook (CRM)
• Flodesk (email marketing): Get 50% off your first year!
• Interact (quiz creator)
• Tailwind (Pinterest scheduling)
• Rank for Revenue (SEO course by Sarah Does SEO)
• Acuity (scheduling tool)
• ManyChat (Instagram automation)
• The Contract Club (website policies and contracts)
• The Legal Paige (website policies and contracts)
• BDOW (pop-up opt-in forms)
• Hautet Stock and Elevate Visuals (stock photos)
• Booked Out Designer (Showit Designer Course by Elizabeth McCravy)
• Podcast Success Blueprint (Podcasting Course by Elizabeth McCravy)
• Amazon Influencer Program

When most people think about branding, they immediately think: logo, colors, fonts. But that's only scratching the surface.

This is the first episode in our branding miniseries, and we're starting with the foundation: what branding actually is (and what it isn't). We're breaking down the difference between brand identity (the visual stuff) and brand messaging (how you communicate), why most people jump straight to visuals, and what happens when your beautiful design doesn't match your messaging.

We're also sharing examples of brands that get it right–like Oatly, Ritz Carlton, and Southwest Airlines–and walking you through practical exercises you can do today to start building or refining your brand strategy. Whether you're starting from scratch or wondering if your current branding is working, this episode will help you understand what a cohesive brand really looks like.

Topics We Cover

• The Jaguar rebrand controversy and why it missed the mark
• What people think branding is vs. what it actually is
• The difference between brand strategy, brand identity, and brand messaging
• Why every business has a brand (whether they realize it or not)
• Common misconceptions about branding
• Why branding isn't just for big companies
• Why a logo alone doesn't make a strong brand
• Why people jump straight to visuals (and why messaging should come first)
• Why consistency is what makes brands memorable
• Where to start if you want to improve your brand today
• The Pinterest "brand room" exercise (Joanna's favorite branding activity)
• Why you should start with strategy before visuals

Time Stamps

00:43 – The Jaguar rebrand controversy

01:47 – What people think branding is

02:49 – What is branding really?

04:24 – Explaining branding in simple terms

06:28 – Do all businesses have a brand?

06:58 – Misconception: Branding is just for big companies

07:31 – Misconception: Branding is just a logo

08:23 – Misconception: Good visuals = strong brand

09:22 – Why people jump straight to visuals

10:11 – Businesses with good design but confusing messaging

11:13 – Branding terminology: Brand voice

11:50 – Branding terminology: Brand identity

12:34 – Should messaging or visuals come first?

13:41 – Can two brands have similar visuals but different audiences?

15:07 – Brands with really strong messaging

16:48 – Instantly recognizable brands

20:20 – Why consistency matters

21:09 – Visual consistency vs. experience: Which creates loyalty?

22:00 – Where to start improving your brand today

27:10 – Start with strategy

Links & Resources Mentioned

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Kate Putnam Brand Identity Quiz — Find your brand archetype and get direction for your visual identity: kayeputnam.com/brandality-quiz/

If you've ever felt like you're spending way too much time on repetitive tasks that don't directly generate revenue, then this episode is for you.

We're talking all about automations and how they can save you hours every week in your business. From streamlining admin tasks to managing your client workflow, automations are one of the best investments you can make as a small business owner.

In this episode, we're sharing our personal experiences with implementing automations, what tasks you should automate first, and exactly which tools we use to run our businesses more efficiently. We're also addressing the biggest concerns people have about automations, like whether they make your business feel impersonal or whether they're too complicated to set up.

If you're still doing everything manually (or if you're curious about what you could be automating), this episode will give you practical ideas for where to start.

Topics We Cover

• When we realized we needed systems and automations in our businesses
• The tasks that were taking way longer than they should (and how we fixed them)
• Why most business owners wait too long to start automating
• What automation actually means in a small business
• Why automation feels intimidating (and why it doesn't have to be)
• The difference between different CRMs (17 Hats, Honeybook, Dubsado)
• Which tasks you should automate first
• What a CRM actually does and why it saves the most time
• How to add personal touches even with automated workflows
• Project management tools: Basecamp, Asana, ClickUp, Trello
• Email marketing platforms: Flodesk, Mailerlite, Mailchimp
• Scheduling systems: Calendly, Acuity
• Social media scheduling: Planoly, Tailwind
• Why automation creates freedom
• Where to start first

Time Stamps

05:21 – When did you realize you needed systems and automations?

06:50 – Tasks that were taking way too long

08:00 – What it was like running your business before automating

09:01 – Things you did manually that now seem ridiculous

11:18 – Why business owners wait too long to automate

13:15 – What does automation actually mean?

13:56 – Why automation feels intimidating

15:28 – Why it can be complicated (but doesn't have to be)

16:00 – Choosing the right programs for your business

17:19 – What tasks should you automate first?

19:26 – What is a CRM and what can it do?

23:04 – Adding personal touches to automated workflows

24:55 – Different CRMs for different business needs

25:10 – What is a project management tool?

28:16 – Using project management purely for your own organization

29:53 – How automations save time in project management

32:54 – Email marketing platforms and automation

36:09 – Scheduling systems like Calendly

37:07 – Social media scheduling platforms

40:42 – Automation doesn't have to be complicated

41:26 – Automation creates freedom

42:47 – Where to start with automations

Links & Resources Mentioned

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Tools Mentioned:

• CRMs: 17 Hats, Honeybook, Dubsado, Moxie
• Project Management: Basecamp, Asana, ClickUp, Trello
• Email Marketing: Flodesk (get 50% off your first year), Mailerlite, Mailchimp
• Scheduling: Calendly, Acuity
• Social Media: Planoly, Tailwind

If you've ever felt guilty for working late, missing a family event for a client deadline, or taking a mental health day when your to-do list is overflowing, then this episode is for you.

We're tackling the work-life balance myth head-on. Spoiler alert: we don't think it's achievable. And we don't think that's a bad thing.

In this episode, we're talking about where the concept of work-life balance came from, why it creates more guilt than peace, and what we should be chasing instead. We're sharing our own experiences with trying (and failing) to achieve perfect balance, how parenthood and entrepreneurship changed our perspectives, and why flexibility might be the real goal all along.

If you've been beating yourself up for not having it all figured out, this conversation will give you permission to let go of the balance myth and embrace something better.

Topics We Cover

• Whether we think work-life balance is actually achievable as entrepreneurs
• Where the concept of work-life balance came from (and why it's always been unrealistic)
• How being a parent vs. an employee vs. an entrepreneur changes your view on balance
• Dianna's naive expectations of entrepreneurship and work-life balance
• Joanna's realization that balance is impossible as a parent
• The moments that made us realize balance isn't realistic
• How there's always something to do (and why you can never turn it off)
• The seasons when work 100% takes over (launches, projects, holidays, vacation prep)
• Why we'd never trade flexibility for technically free weekends
• The guilt that comes from trying to force balance
• Why we're actually chasing flexibility, not balance
• How flexibility is different from balance (and why there's less guilt)
• Shifting priorities in different seasons of life and business
• Why reminding yourself that seasons don't last forever prevents burnout

Time Stamps

03:52 – Do you think work-life balance can exist as a business owner?

05:08 – Where the work-life balance concept came from

07:01 – Balance as a parent vs. employee vs. entrepreneur

08:06 – Did you expect entrepreneurship to give you more or less balance?

10:00 – Reality check: Business takes all your free time

11:16 – There's always something to do

12:40 – When work 100% takes over

13:21 – We'd never trade this flexibility

14:18 – The moment you realized balance isn't realistic

16:27 – Living with the fact that the to-do list is never done

17:14 – What happens when you try to force balance

18:16 – What does balance actually mean?

19:43 – What if we're chasing flexibility, not balance?

20:37 – How flexibility is different from balance

24:13 – Flexibility in different seasons

24:42 – What would you say to someone chasing balance?

25:26 – The mindset shift that helps most

27:24 – Seasons won't last forever

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Episode 8: Setting Boundaries in Your Business

Episode 10: Why Your Why Matters

Episode 5: Annual Goal Setting for Entrepreneurs

Getting client testimonials seems like it should be simple, but it's actually something most business owners struggle with.

Last week, we talked about the trust recession and how social proof is more important now than ever before. So this week, we're diving deep into everything you need to know about client testimonials: how to ask for them, what questions to ask to get compelling answers, when to follow up, and how to use them strategically on your website.

We're also breaking down a real testimonial example to show you how to pull out the most impactful pieces, what you can (and can't) edit ethically, and where to place them on your site for maximum impact. Whether you're brand new and only have one testimonial or you have dozens and don't know which to use, this episode will help you make the most of your social proof.

Topics We Cover

1. Why getting testimonials is harder than it seems
2. Dianna's process for gathering testimonials (with a freebie!)
3. Joanna's process using questionnaires in 17Hats
4. How to ask specific questions that get better answers
5. The difference between vague and specific testimonial questions
6. Live examples: Asking the wrong vs. right questions
7. When to send testimonial requests
8. How many times to follow up without being annoying
9. Where testimonials have the biggest impact on your website
10. Why you shouldn't have a dedicated testimonials page
11. Using testimonials at decision-making points on your site
12. What you can and can't do ethically with testimonials
13. Pulling testimonials from emails, DMs, and social media comments
14. Breaking down a real testimonial example
15. How to make the most of one testimonial when you're just starting out
16. What to do when you have too many testimonials to choose from

Time Stamps

03:43 – Why getting testimonials is harder than it seems

04:50 – How Joanna learned to get better testimonials

06:06 – Dianna's process for gathering testimonials

09:29 – When and how to follow up

13:14 – Client Voice Hacking Guide (free download below!)

13:48 – Examples of vague vs. specific questions

18:40 – Following up without being annoying

22:37 – What you can and can't do with testimonials

25:23 – Where to use testimonials on your website

27:27 – Using testimonials at decision-making points

30:15 – Pulling testimonials from DMs and emails

33:37 – Breaking down a real testimonial example

36:16 – What to do when you're brand new and don't have many testimonials

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Free download: Client Voice Hacking Guide — Dianna's exact process and questions for getting compelling testimonials (https://risecopyco.myflodesk.com/clientvoicehackingguide)

Episode 14: Navigating the Trust Recession (referenced in this episode) Listen on Apple // Listen on Spotify

Business feels different right now than it did even a year or two ago — and you're not imagining it.

We're in what marketing experts are calling a "trust recession," and it's changing the way people buy online. Consumers are more skeptical, they're taking longer to make decisions, and they're looking for authenticity over perfectly polished content. In this episode, we're breaking down what the trust recession is, why it's happening, and most importantly, what you can do about it.

Instead of leaving you with doom and gloom, we're spending most of this episode on actionable strategies you can use right now to build trust with your audience — from showing up authentically on camera to using social proof the right way, building genuine relationships, and showing people you're a real human behind your business.

Topics We Cover

1. What the trust recession is and how it's affecting online business
2. Why people aren't buying as easily as they were a few years ago
3. The boom during the pandemic and the oversaturation of online businesses
4. How Gen Z's buying behavior differs from previous generations
5. Why AI is making the trust problem worse
6. Showing up authentically on camera (and alternatives if that feels uncomfortable)
7. The importance of brand photography
8. How to share client testimonials and social proof the right way
9. Sharing the process vs. overnight success stories
10. Why your website and branding need to stand out
11. Using templates while still being authentic
12. The role of discovery calls in building trust
13. Building genuine relationships on social media instead of just chasing sales
14. The importance of doing what you say you're going to do

Time Stamps

04:05 – What is the trust recession?

05:04 – How our personal shopping habits have changed

07:19 – What the trust recession means for online business

09:29 – Why people have become so skeptical

12:27 – Gen Z's different approach to buying online

15:35 – How AI is making the trust problem worse

16:50 – Joanna's story of getting scammed buying lawn furniture

20:51 – How Gen Z views authority differently

23:18 – What we can do to combat the trust recession

23:27 – Showing up authentically on camera

25:48 – The importance of brand photography

26:53 – Retiring filters and showing up as yourself 28:08 –

How to share client testimonials the right way 29:41 – Sharing the process vs. overnight success

32:32 – Sharing failures and things that didn't work

33:05 – Authentic branding and messaging

35:08 – Making your messaging transparent without overwhelming

37:27 – Email marketing and newsletters as trust-building tools

37:46 – Building genuine relationships on social media

40:26 – The role of discovery calls in the sales process

44:14 – The importance of doing what you say you're going to do

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

If you've been curious about switching your website over to Showit — or even if you've never heard of it before — this episode is for you.

Showit is our favorite website builder, and today we're breaking down exactly why. From the creative freedom it offers to the incredible community behind it, there are so many reasons we love working with (and on) this platform.

Whether you're a designer looking for more flexibility or a business owner who wants to be able to update your own site without needing an engineering degree, Showit might be the perfect fit.

In this episode, we're covering how we each discovered Showit, what makes it different from other platforms, the biggest misconceptions floating around about it, and answering all your frequently asked questions in rapid-fire style.

Topics We Cover

1. How Joanna discovered Showit as a frustrated wedding photographer in 2015
2. Dianna's experience switching from WordPress to Showit
3. The history of Showit: From slideshow presentations to website builder
4. What Showit is and how it works (drag and drop, creative freedom, WordPress blog integration)
5. How Showit compares to other platforms like Squarespace, Wix, and WordPress
6. Myth-busting: "It's not a real website if you don't code it"
7. Myth-busting: "Showit is hard to navigate"
8. The truth about SEO on Showit (spoiler: it works just fine)
9. Why Joanna chose to design in Showit: Creative freedom, ease of use, community, company values
10. Dianna's experience as a Showit user (not a designer)
11. Why clients switch to Showit from other platforms
12. How to know if Showit is the right platform for your business
13. Rapid-fire FAQ: Hosting, blogs, pricing plans, mobile design, e-commerce, custom code, cookie banners, email, and forms

Time Stamps

01:46 – How Joanna discovered Showit in 2015

03:18 – Dianna's experience switching from WordPress

04:55 – The history of Showit and their community focus

07:23 – What is Showit? 08:13 – How Showit compares to other platforms

09:09 – Biggest misconceptions about Showit

11:34 – The truth about SEO on Showit

13:48 – Why SEO is a long game on any platform

16:05 – Why Joanna chose to work with Showit

18:57 – Dianna's experience as a Showit user

21:07 – Why people switch to Showit 21:51 – How to know if Showit is right for you

23:55 – Rapid-fire FAQ section begins

29:49 – Random question: Would you rename yourself?

Links & Resources Mentioned

Showit! Get your first month free: https://account.showit.com/r/joanna

Joanna's Showit SEO blog post: joannamoss.com/showit-seo-myths-shattered/

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Sarah Does SEO - Rank for Revenue course – A GREAT course for designers or other service providers looking to learn SEO and add it as a service for clients. https://0628--saradoesseo.thrivecart.com/rank-for-revenue/

Showit cookie banner tutorial: https://learn.showit.com/en/articles/1235058-eu-cookie-law

If you've been in business for any amount of time, you've probably made at least one pivot — and if you haven't yet, you will.

Pivoting in your career or business isn't a sign of failure. It's a normal, healthy part of growth. But there's often this underlying fear that comes with making a big change: What will people think? Am I giving up? Should I push through instead?

In this episode, we're talking about all things pivots – from switching careers before entrepreneurship to making shifts within your business, and everything in between. We share our own pivot stories, why pivoting is more socially acceptable now than it was for our parents' generation, and how to prepare yourself (and your audience) when it's time to make a change.

Topics We Cover

1. Our personal pivot stories and the big shifts we've made
2. How career pivoting has changed generationally
3. Why our parents' generation stayed in one job, but ours doesn't
4. The different types of business pivots (career changes, corporate to entrepreneur, hobby to side hustle, side hustle to full business, and pivots within your business)
5. The difference between a pivot and growth or evolution
6. Why the fear of pivoting is more internal than external (hello, imposter syndrome)
7. How to prepare your mindset before making a pivot
8. Having conversations with your family about career changes
9. How to warm up your audience to a pivot instead of announcing it out of nowhere
10. Why most millionaires have 7 streams of income and how that helps with pivoting
11. How to know when it's time to quit versus push through a hard season
12. De-stigmatizing quitting and doing it properly
13. The difference between quitting a service vs. quitting your business

Time Stamps

03:10 – Why pivots are a normal part of entrepreneurship

04:18 – The different types of pivots we're covering in this episode

05:04 – Joanna's pivot story: From photography to web design

07:25 – Dianna's career shifts before starting her business

09:43 – How our upbringing shaped our perception of pivoting careers

12:32 – Why career changes are more socially acceptable now

15:51 – Dianna's experience with both traditional and non-traditional career models

16:23 – Is there less pressure on kids now to find a forever career?

22:21 – Aging out of careers and continuing to pivot as you grow

25:04 – Multiple streams of income and side hustles

29:04 – Is the fear of pivoting external or internal?

30:37 – How to prepare yourself for a big pivot

34:27 – Having conversations with family and your audience about pivots

38:10 – How to know when it's time to quit vs. push through

41:13 – Teaching kids (and ourselves) when it's okay to quit

42:00 – The benefit of flexibility as a small business owner

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Episode 10: Why Your Why Matters (referenced in this episode) Listen on Apple / Listen on Spotify