Brand Unmuted Podcast

Every service-based business owner has client situations filed deep in the back of their mind. It comes with the territory sometimes! It comes with the territory sometimes!

Today we're talking all about difficult client situations and how to handle them. Not to vent, but because everyone will likely come across a tricky situation at one point or another, so we’re sharing the lessons we’ve learned. We’re talking about what we wish we had done differently in the moment and giving advice for spotting red flags before they become problems, navigating a project that's going sideways, and knowing when it’s best to walk away.

Topics We Cover

• The "year of yes" problem and why newer business owners are especially vulnerable
• Red flags to watch for during an inquiry or discovery call
• Questioning your process or pricing before the project even starts
• Showing up late or ghosting a discovery call
• The cost of ignoring red flags — including your confidence, your calendar, and your sanity
• What to do when you're already mid-project, and things start going sideways
• Why your contract is your best friend in a difficult situation
• Using AI to write a professional, emotion-free response when you're genuinely frustrated
• How to know when a client relationship is not salvageable
• How to end a client relationship professionally and without burning bridges
• How to handle bad reviews or the threat of a bad review
• Why responding to reviews (good and bad) matters for Google and for future clients

Time Stamps

00:01 – AI being pushed everywhere (and why it's driving us nuts)

03:11 – What we're covering: red flags, mid-project problems, bad reviews, and more

03:36 – Joanna's bridezilla story: the couple who lied to get a refund

07:08 – Dianna's early days: saying yes to everything as a VA

09:10 – Red flags to watch for during an inquiry or discovery call

09:26 – When potential clients question your process or pricing

10:56 – The "that sounds really expensive" red flag

11:22 – Ghosting or showing up super late to the discovery call

13:06 – How to listen to your gut on these things

13:53 – Dianna's experience of not listening to her gut

14:30 – The "I don't want to do it" price (aka the BS tax)

15:31 – What ignoring red flags actually costs you

16:26 – When a bad client costs you more than having no client at all

17:05 – When you're already mid-project and things are going sideways

18:03 – Joanna's early website design story (you'll have to ask her about this one)

18:17 – Signs a project is going sideways mid-way through

19:10 – Falling back on your contract

21:30 – How to know when it's time to let go of a client

21:53 – Keeping the communication professional when you're really frustrated

23:28 – Bad reviews: what to do when it happens

Links & Resources Mentioned:

• The Contract Club — contract templates for service providers
• The Legal Paige — contract and policy templates

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

We have a really special episode today - interview with Bethany Ryalls from South & Oak.

Our conversation centers on the psychological barriers and common errors that impede successful hiring. Bethany speaks candidly about control, fear of imperfect outcomes, and the tendency to overcorrect by hovering. We discuss frequent mistakes: hiring out of desperation, delegating tasks but retaining all responsibility, and lack of clear feedback. For each mistake, Bethany shares remedies with us, including setting expectations, giving ownership, and allowing early errors as part of learning. We close with an exhortation to act despite discomfort. Bethany argues that temporary loss of control is preferable to long-term stagnation. We share lived examples from our own work and from Bethany's client experience to show that relationships and performance improve when founders prepare deliberately and then permit autonomy. The core message is direct: define outcomes, hire intentionally, prepare just enough, and accept the short period of adjustment that yields lasting capacity and better business outcomes.

About Bethany Ryalls

Bethany is the founder of South and Oak (southandoak.co); a white label agency for designers and creatives, and scaling coach for founders who are done building businesses that only work because they never stop working. Her take on hiring, teams, and scaling is like nothing we’ve been told before and will have you confidently hiring and growing your business without burning out.

Topics we cover:

• Key reasons to look into hiring for your business.
• How to identify the best opportunities for delegation and hire.
• Hiring out of desperation vs. being pro-active.
• Clear signs you need help in your business.
• Who your first hire should be.

Time Stamps:

00:26 - Guest introduction — Scaling from solo operator to confident CEO

01:08 - Hiring for service-based businesses: when, who, and how

14:19 - Preparing for Your First Hire — Letting Go and Building Trust

22:41 - Common hiring mistakes and how to avoid them

29:56 - Contact & Resources — How to find Bethany online

34:24 - Viral reels: parents joining job interviews

Links & Resources Mentioned:

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Connect With Us on Instagram! @brandunmutedpodcast

What if one of the best ways to grow your business had nothing to do with more ads, more content, or more hustle, and everything to do with an unlikely partner you haven't thought of yet?

Today we're talking about indirect competition and why it might be the most underused growth strategy for creative entrepreneurs right now. Once you understand what it is, you're going to have a major aha moment, and probably start seeing collaboration opportunities everywhere!

Topics We Cover

• The only two ways to make more money in your business
• What direct competition is and why it's not what we're talking about today
• What indirect competition actually means and how it's completely different
• Why indirect competitors are your greatest untapped opportunity (not your enemy)
• How collaborating with indirect competitors puts you in front of a warm audience instead of a cold one
• The concept of borrowed trust and why it works
• How to figure out who your indirect competitors actually are
• Starting with your past clients and reverse engineering the path they took to find you
• What your client needs to believe or have before they're ready to hire you
• Industry examples broken down: web designers, copywriters, brand photographers, and business coaches
• How Joanna and Dianna's own collaboration is a perfect example of this concept in action
• Why competition is not a bad word
• Community over competition — and how indirect competition is a practical application of that mindset
• The people who grow the fastest are the most generous with their connections
• Your one action item from this episode: Make a list of your indirect competitors, pick one, and send them a genuine message this week. Start a real conversation (no pitching) and see where it goes!

Time Stamps

05:20 – Introducing today's topic: indirect competition

06:12 – The only two ways to make more money in your business

06:29 – Other ways to expand your audience

06:55 – What is direct competition?

07:32 – What makes indirect competition different?

08:42 – Examples of indirect competition (car company and road trip app)

09:15 – Dianna's example: at-home sauna vs. Pilates app

09:28 – How indirect competitors don't even know they're competing for the same clients

09:48 – How identifying indirect competitors becomes a growth opportunity

10:31 – The concept of borrowed trust

11:11 – How this is different from collaborating with direct competitors

12:30 – How to figure out who your indirect competitors are

13:35 – Example: web and brand designers

14:45 – Example: copywriters and AI tools

16:51 – Example: brand photographers

17:34 – Example: business coaches

17:44 – The key: get creative and catch clients at a different part of their journey

17:56 – Reframing how we think about competition

18:14 – Community over competition

18:23 – When you stop seeing people as threats and start seeing them as collaborators

18:39 – There's enough room for everyone

19:11 – Your one action item this week

19:50 – Random question: If you could swap lives with anyone, who would it be?

Links & Resources Mentioned

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

We’re getting personal today! As a brand new mom (and at the time of this recording, soon-to-be mom), Dianna is asking Joanna for her best advice on running a business while being a mom. We’re chatting about every season–from when they’re newborns to school-age, and how each new stage presents new challenges and opportunities for your business.

If you're a business owner who is pregnant, thinking about having kids, or just navigating what it looks like to build something while raising tiny humans, then this episode is for you.

Topics We Cover

• What Joanna's business looked like before she had kids and what changed when she found out she was pregnant
• What she thought running a business with a baby would look like versus the reality
• What a realistic work schedule looks like in those first few months
• Working with a nursing pillow on your lap
• Why Joanna pivoted from web design to photography after her first baby — and how motherhood drove that decision
• Managing client expectations during maternity leave
• The only expectations that really matter when you have a newborn
• What Joanna wishes someone had told her before going into that season
• Why work-life balance is complete bullshit (especially with a newborn)
• The importance of communication with your partner
• Doing things in early stages of motherhood you'd find unreasonable at any other time
• How the approach to work shifts as kids get older and more independent
• The dreaded mom guilt: where it comes from, whether it goes away, and how it changes at every stage
• What Joanna would go back and tell herself in that first year
• Preparing for maternity leave as a self-employed person vs. an employee
• The pros and cons of entrepreneurial maternity leave
• How having systems in place made all the difference between her first and second maternity leave
• Whether having kids ever cost her business momentum, and how she got it back
• Adapting your business model to whatever season you're in
• Dianna's plan for her own maternity leave and retainer clients
• Top advice for anyone about to have their first baby and wondering how to plan
• Journaling your priorities before the baby arrives (and why it helps)
• Cutting yourself some slack and remembering you're not behind — just in a different season
• Random question: What's something about parenting that would be funny for a minute but unreasonable in the long run?

Time Stamps

09:47 – Introducing today's topic: business and motherhood

10:24 – What Joanna's business looked like before kids

11:27 – What changed when she found out she was pregnant

11:58 – What she thought it would look like vs. reality

12:45 – The nursing pillow work setup

13:41 – The first major business pivot that motherhood drove

14:04 – Dianna's plan for splitting childcare with her self-employed husband

15:16 – What a realistic work schedule looked like in the newborn stage

17:01 – Managing client expectations during maternity leave

18:33 – The only expectations that matter

19:10 – What Joanna wishes someone had told her

20:23 – Doing things as a new mom you'd never normally do

21:02 – How work shifts as they get older

22:33 – Work-life balance — or the lack thereof

24:15 – Where mom guilt comes from

28:30 – Whether there was ever a shift in how she felt about it

29:18 – What she'd go back and tell herself in that first year

30:26 – The luxury of having a choice (an important acknowledgment)

32:36 – Dianna on preparing for maternity leave as self-employed

34:50 – Advice on keeping the business going during leave

36:26 – Systems and her two very different maternity leave experiences

36:54 – Did having kids ever cost her momentum?

38:04 – How the business model changed through the seasons of motherhood

39:05 – The most important advice for anyone about to have their first baby

41:49 – If regret were not a thing — what would she have done differently?

43:20 – Random question: funny parenting things that would be unreasonable long term

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Episodes Referenced:

• Work-Life Balance episode
• Retainer clients episode

Most business owners don't reach out to a copywriter because they think they have a messaging problem. They come saying they're not getting enough inquiries, or the inquiries they are getting aren't the right fit, or they want to raise their prices and attract better clients.

But believe it or not, underneath all of those problems is almost always a messaging issue.

In this episode, we're getting into why better messaging leads to more consistent income, as well as what inconsistent messaging actually looks like in a real business, where it shows up most, and what to do about it.

Topics We Cover

• Why most people don't realize they have a messaging problem until someone points it out
• What inconsistent messaging actually looks like in a small business, and why it's so common
• The signs that messaging is the reason you're not getting leads from your website
• Why "the work speaks for itself" is not a marketing strategy
• How to tell if your messaging has evolved but your marketing hasn't caught up yet
• Where inconsistent messaging shows up most: website, social media, email marketing, and networking
• Why the sale doesn't actually happen on the discovery call, and what that means for your website
• What changes first when your messaging finally gets clear
• When inconsistent messaging is actually a symptom of something deeper in your business
• The difference between needing a messaging fix and needing a full business audit
• Where to start if you think messaging might be the gap in your business
• Dianna's Brand Messaging Blueprint freebie and messaging masterclass
• Joanna's Next 90 Method group program

Time Stamps

04:00 – What Joanna sees as the reasons for inconsistent income in her coaching clients

04:33 – Why most people don't realize messaging is the problem when they come to Dianna

05:32 – What inconsistent messaging actually looks like in a small business

06:49 – How messaging problems show up on your website and social media

07:17 – The signs that messaging is the reason your website isn't generating leads

08:29 – Why "the work speaks for itself" is not enough — you need copy too

09:26 – How messaging evolves but marketing rarely catches up

09:54 – Why most people never stop to formalize their messaging strategy

12:18 – Where to start fixing your messaging

12:28 – Dianna's Brand Messaging Blueprint and messaging masterclass

13:28 – What shifts first when a client's messaging gets clear

14:36 – Why clear messaging makes content creation easier going forward

15:00 – The sale doesn't actually happen on the discovery call

16:17 – How clear messaging leads to more predictable income

16:35 – When inconsistent messaging is a symptom of something deeper

17:25 – What Joanna sees with coaching clients when business direction is unclear

17:57 – Who this tends to affect most: business owners who are ready for the next level

18:35 – When a website project isn't actually the right first step

19:23 – Where to start if you think messaging might be your gap

20:56 – How your income and your messaging are directly connected

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — showit websites and business strategy for women in business: joannamoss.com

Dianna's Resources Mentioned:

• The Brand Messaging Blueprint — A free guide to defining your messaging strategy
• The Messaging Masterclass — A mini course walking you through how to develop your messaging strategy
• Website Copy Audits
• Dianna's newsletter, The First Light Letter — Weekly copy and messaging tips

Joanna's Resources Mentioned:

• Next 90 Method — A group coaching program for business owners ready to audit and align their business

We have a really special episode today–our very first guest interview!!

Ashley Strong Smith is a multi-passionate entrepreneur, coach, writer, podcast host, ceremony-grade cacao facilitator, retreat host, and photographer who has spent years learning what it really means to slow down, honor the season you're in, and build a life that actually reflects your values. Her message couldn't feel more timely, and this is a conversation we think a lot of you will want to hear right now too.

We talk about the pressure women and entrepreneurs feel to constantly produce and grow, what it actually looks like to honor a slower season without feeling like you're falling behind, the difference between habits, routines, and rituals, and how small intentional daily actions compound into massive transformation over time.

About Ashley Strong Smith

Ashley Strong Smith is a deeply curious soul who believes that although this life is finite, we are infinite in our capacity to grow, heal, create, and become. A multi-passionate entrepreneur, coach, writer, podcast host, ceremony-grade cacao facilitator, retreat host, and photographer, Ashley supports women in remembering who they are, reconnecting with their hearts, and creating lives that feel deeply aligned, intentional, and truly their own. Through her work, she helps women understand the why behind their thoughts, actions, feelings, and truths, so they can live more intentionally, authentically, and in alignment with their soul's truth.

Topics We Cover

• How Joanna and Ashley met through a mastermind and a shared Nashville hotel room
• Why Ashley made the decision to end her podcast after almost four years
• What it means to honor the season you're in versus forcing yourself into the season you think you should be in
• Ashley's powerful personal story of her life imploding across every category at once and what it taught her
• The difference between slowing down and being intentional (and why you can't have one without the other)
• How to trust a slower season as an entrepreneur without feeling like you're losing momentum
• Tips for new moms trying to balance business and presence in those early months
• Moving through the senses as a practice for being more present in everyday moments
• How guilt shows up for women whether or not they have kids and what to do about it
• Ashley's weekly schedule broken down by day type: content creation days, meeting days, and writing days
• Why holistic lifestyle habits like sleep, movement, and nourishment support your creative output
• Habit stacking and why adding habits to existing habits works better than building new ones from scratch
• How rituals bring intention and presence to the things you're already doing
• Ashley's heart-centered foundation: eight questions to reconnect with your values and your why
• Where to start if you want to live more intentionally but have no idea where to begin
• The power of pausing between the doing

Time Stamps

00:23 – How Joanna and Ashley met: mastermind, Nashville, and a shared hotel room

01:12 – Ashley's philosophy on clothing as a reflection of internal truth

06:25 – Why this conversation matters for entrepreneurs who are used to pushing and producing

07:25 – What it means to honor the season you're in

08:00 – Why Ashley made the decision to end her podcast after almost four years

11:24 – Is it more about slowing down or being intentional? (The answer: both)

12:10 – How to trust a slower season without feeling like you're falling behind

12:27 – Ashley's powerful personal story: when her life imploded across every category at once

15:44 – What she learned from being brought down to her bones

16:40 – One small adjustment to start creating more stillness in your life

17:09 – Dianna's personal share: ignoring nudges while preparing to become a mom for the first time

17:36 – Tips for new moms trying to balance business and presence in those early months

19:07 – Moving through the senses as a practice for being more present in everyday moments

21:10 – How guilt shows up for women whether or not they have kids

22:41 – How presence softens guilt

23:36 – When one thing is succeeding, another thing is failing — and why that's okay

24:54 – How to continue nurturing your dreams while honoring your current capacity

25:30 – Ashley's holistic approach to structuring her days

27:00 – Ashley's weekly schedule broken down: content creation days, meeting days, and writing days

30:37 – Why this schedule took three years of finessing to get right

31:00 – Small intentional daily action compounds into major change

32:03 – Habit stacking: why adding to existing habits works better than building new ones

33:57 – The difference between habits, routines, and rituals

35:10 – How rituals bring intention and presence to the things you're already doing

36:57 – Where to start if you want to live more intentionally

37:27 – The power of pausing between the doing

38:10 – Ashley's heart-centered foundation: eight questions to reconnect with your values and your why

39:44 – Where to find Ashley and her free Heart-Centered Foundation Guide

40:48 – Random question: If you could only eat from one fast food restaurant for the rest of your life, what would it be?

Where to Find Ashley

Instagram: @ashleystrongsmith_

Website: ashleystrongsmith.com

Podcast: Living an Intentional Life

Free resource: Creating a Heart-Centered Foundation Guide

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Everyone tells you to utilize email marketing. Grow your list, get more subscribers. But, how??

With an irresistible freebie, that's how! And as it turns out, freebies are one of the most underused strategies in small business marketing.

In this episode, we're breaking down exactly how freebies can work for your business: what makes a good one, what formats to consider, how to come up with ideas, and how to actually get it out into the world without the whole thing taking over your life.

We're also talking about why your email list is one of the most valuable assets in your business (hint: you own it, unlike your social media following) and how a well-placed freebie is one of the most natural, low-pressure ways to start building it.

Topics We Cover

• What a freebie actually is and what it does for your business
• Why giving something away for free doesn't devalue what you sell, in fact it does the opposite
• How a freebie connects to getting actual paid clients
• What makes a really effective freebie (and what makes a forgettable one)
• The 80-page freebie mistake and why less is always more
• Why your freebie needs to solve one specific problem
• How your freebie should naturally lead to your paid offer
• How to get started: begin with your call to action and working backwards
• Real examples of freebies that are working right now
• The most common freebie formats: PDFs, checklists, quizzes, Canva templates, webinars, challenges, discount codes, audio and video content
• Why quizzes have the highest opt-in rates of any freebie type
• How to come up with your freebie idea
• Where to look for inspiration (past discovery calls, client objections, top-performing social content)
• Using AI to brainstorm freebie ideas (without letting it write the whole thing)
• The KISS rule: keep it simple, keep it short, keep it specific
• Tools to create your freebie: Google Docs, Canva, Notion, PDFs
• Where to put your freebie signup form on your website
• Why you need a dedicated landing page for each freebie
• Email platforms: Flodesk, Mailerlite, Mailchimp — how to choose and why switching later is a pain
• Why your email list is the one part of your online presence you actually own

Time Stamps

04:25 – What is a freebie and what does it do for your business?

06:37 – How a freebie connects to getting paid clients

08:05 – What makes a really effective freebie?

10:36 – The 80-page freebie mistake

11:42 – How specific does your freebie need to be?

13:41 – Starting with your CTA and working backwards

15:53 – Joanna's freebie example: website project prep guide

16:31 – Dianna's freebie example: brand messaging blueprint

17:17 – The most common and effective freebie formats

18:33 – Why quizzes have the highest opt-in rates

19:00 – How to decide which format is right for you

19:45 – Just pick one and start

20:25 – Their first freebies ever

22:58 – How to come up with your freebie idea

24:10 – Using AI to brainstorm ideas

25:23 – The KISS rule for freebies

25:55 – Tools to create your freebie

27:20 – Where to put your signup form on your website

28:35 – Why you need a dedicated landing page for each freebie

29:35 – Email platforms and how to choose one

31:36 – Why switching email marketing platforms later is harder than you think

33:15 – Your email list is yours…protect it

33:23 – Random question: houseboat or bad acoustic guitar?

Links & Resources Mentioned

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's Freebies Mentioned:

• Website project prep guide for Showit

Dianna's Freebies Mentioned:

• Brand Messaging Blueprint

Tools & Platforms Mentioned:

• Flodesk (email marketing)
• Mailerlite (email marketing)
• Mailchimp (email marketing)
• Canva (freebie design)
• Google Docs (freebie creation)
• Notion (freebie creation)
• Dropbox (freebie delivery)

Episodes Referenced:

• Perfectionism episode (done is better than perfect)

We've been threatening to do this episode for a while…and today is finally the day!

We're taking a full break from business strategy to talk about something much more important: the Gilmore Girls. But because we can't fully turn off our entrepreneur brains, we are tying it back to business and chatting all about what Rory, Lorelai, and the rest of the Stars Hollow cast of characters have taught us about entrepreneurship

And! Before we dive in, Joanna is sharing an exciting update on what she's been building behind the scenes: her new group coaching program, the Next 90 Method, which is a 90-day framework designed to help creative entrepreneurs audit their business and create a plan for growing their business without burning out. Applications for the beta cohort are open now!

What We Cover

• Joanna's new group coaching program: the Next 90 Method
• Dianna's overall verdict on Gilmore Girls (first time watching!)
• Does Stars Hollow actually feel like the real New England?
• Favorite and least favorite characters
• Is Lorelai a selfish character or just misunderstood?
• Lorelai as a business owner: her resilience, drive, and figuring it out as she goes
• Suki as a business partner: is she a creative genius or financial liability?
• Luke's diner: he has no website, no social media, yet it’s always full. What gives?
• Taylor Doose: serial entrepreneur, town monopoly, or both?
• Mrs. Kim: the strongest personal brand in Stars Hollow
• If you lived in Stars Hollow, which festival would you attend?

Time Stamps

00:47 – Joanna's Next 90 Method group coaching program

05:35 – Today's episode: all Gilmore Girls, all the time

06:03 – Dianna's overall verdict on the show

10:14 – Does it actually feel like New England?

12:30 – What hooked Dianna the second time around

14:31 – Favorite characters: Jess, Rory, and Logan's character arc

17:00 – Least favorite characters: the Lorelai and Emily debate

22:25 – Tying it to business: the entrepreneurs of Stars Hollow

22:41 – Lorelai as a business owner

25:36 – Suki: creative genius or financial liability?

29:09 – Luke: brand loyalty without a website

30:17 – Taylor Doose: serial entrepreneur

33:40 – Mrs. Kim: the strongest personal brand in Stars Hollow

36:40 – If you lived in Stars Hollow, which festival would you attend?

39:19 – Random question: social rules that need to go

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Joanna's New Program: The Next 90 Method — a 90-day group coaching program for creative entrepreneurs. Applications for the beta cohort are open now: join the waitlist here.

The Gilmore Girls podcast hosted by Scott Patterson: I Am All In with Scott Patterson

We’re checking in with a short and sweet episode today to share about our decision to take a break for the summer. Joanna is traveling, Dianna’s having a baby, so we decided to take our own advice and prioritize rest for July and August!

We’ll be back on September 8th with Season 2. We’ve already been planning new episodes (some GOOD ones are coming), AND we’re sharing some exciting news today about what you can expect next season!

Time Stamps

00:23 – Six months of Brand Unmuted!

01:05 – Joanna's son finishing middle school

03:14 – Baby watch update

05:52 – Why we're taking a summer break

07:12 – Transitioning to a seasonal format

09:13 – Season Two lineup preview

10:39 – Guest experts coming in the fall

11:44 – What we're each doing this summer

12:13 – Random question: Favorite ice cream flavor?

Links & Resources Mentioned

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Ice Cream Shops Mentioned:

• Dianna’s favorite in Kennebunk, Maine: Rococo Ice Cream
• Joanna's favorites in Vancouver:
• Vashti Rose In-House Made Ice Cream
• La Casa Gelato

We have some big news AND it's our birthday, so we're doing something a little different today and doing a just-for-fun episode.

First things first: Dianna has an announcement: baby boy is on the way, due at the end of August. We are so excited!

And if that wasn't enough, we recently found out that our birthdays are only one day apart — Dianna's is June 28th and Joanna's is June 29th — and we had absolutely no idea until it came up in conversation recently. So naturally, we decided to dedicate an entire episode to celebrating!

We’re not talking strategy today, and instead just sharing some fun birthday stories and having a good time.

Topics We Cover

• Dianna's big baby announcement (it's a boy!)
• How we found out our birthdays are one day apart
• Do we believe in the universe putting the right people in your path?
• Astrology chit-chat
• Are you a big birthday person or not?
• The best birthday each of us has ever had
• Birthday disaster stories
• Kid birthdays vs. adult birthdays
• Gifts vs. experiences
• Birthday this or that: fancy dinner vs. takeout, trip vs. staycation, balloons vs. flowers, Happy Birthday sung at the restaurant or absolutely not

Time Stamps

00:23 – Dianna's baby announcement

03:08 – Our birthdays are one day apart

04:42 – Do you believe in the universe putting people in your path?

05:28 – Astrology and cancer compatibility

06:30 – Baby's due in August — Leo or Virgo?

07:07 – Are you a big birthday person?

09:08 – Diana's best birthday: surprise party at 16

12:19 – Joanna's best birthday: Hawaii

13:23 – Birthday disaster stories

18:24 – Kid birthdays vs. adult birthdays

20:52 – Gifts vs. experiences

23:18 – Birthday this or that

26:43 – Random question: First movie in the theater

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com