Brand Unmuted Podcast

21: A Behind-the-Scenes Look at Showit's DXP Retreat


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If you've heard of Showit’s DXP retreat and ever wondered what it’s all about, or if it's worth attending, this episode is for you.

Joanna just got back from her fourth DXP retreat, and she's sharing everything: what the experience is really like, what happens during those four days at the ranch in Show Low, Arizona, what makes it different from other industry events, and why she keeps going back year after year.

DXP (Designer Experience) is Showit's invite-only retreat for design partners. It's part working session, part creative retreat, and part summer camp for adults, and it's one of the most valuable experiences Joanna makes time for in her business every single year.

In this episode, we're covering everything you need to know about DXP, and why Joanna thinks every Showit designer should attend at least once!

Topics We Cover

  • What Showit DXP actually is
  • Why Joanna attends every year
  • What kind of event is DXP? (Retreat, meeting, conference?)
  • Who's invited to attend
  • Walking through the full DXP experience
  • Day one at the Showit office
  • Accommodations and amenities at the ranch
  • What goes on during those few days at the retreat
  • The terrain and weather in Show Low
  • What the vibe is like
  • What stands out most when you first arrive
  • Joanna's biggest takeaway (mindset shifts, not tech)
  • Having real, honest conversations with other designers
  • Running new business ideas by friends at DXP
  • Why events like DXP are valuable for business owners
  • Making connections that last all year
  • Showit platform updates coming soon
  • Is DXP worth the investment?
  • What to know before you go (bring layers, chapstick, comfy clothes)
  • What Joanna wishes she'd done differently
  • Why you should just go (even if you don't know anyone yet)

Time Stamps

02:25 – Joanna just got back from DXP

02:49 – What is Showit DXP?

03:23 – Why Joanna attends every year

03:49 – Is it work or fun?

04:44 – What kind of event is it?

05:37 – Who's invited?

06:17 – Walking through the experience

07:40 – Day one at Showit office

08:27 – What's it like in Show Low?

10:16 – Weather and terrain

12:23 – What's the vibe like?

14:31 – What was different this year?

15:16 – Joanna's biggest takeaway

19:26 – Did anything change about your business thinking?

24:37 – New Showit updates coming

28:24 – Is DXP worth the investment?

30:51 – What to know before you go

31:48 – What Joanna wishes she'd done differently

32:48 – Advice for introverts

35:48 – Final thoughts on DXP

Links & Resources Mentioned

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Events & Programs Mentioned:

  • Showit DXP (Designer Experience retreat): dxp.showit.com/
  • Showit Spark (larger conference-style event): spark.showit.com/

Tools Mentioned:

  • Workflow (design revision feedback and project management tool): www.workflow.design/

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Brand Unmuted PodcastBy Joanna Moss & Dianna Robicheau