If you've ever sent off work to a client and immediately thought "they're probably going to hate it” (even though they never do!), this episode is for you.

We're talking all about imposter syndrome: what it is, why it shows up at every stage of business (not just when you're starting out), and how to deal with it when those self-doubts creep in.

In this episode, we're sharing our personal experiences with imposter syndrome, from sending client work for review to raising prices to becoming more visible online. We're talking about why comparison on social media makes it worse, and what actually helps when those doubts show up.

We're also covering specific situations where imposter syndrome tends to hit hardest: when you're creating new offers, pivoting your business, raising your prices, or growing your audience. And we're sharing lots of practical tips for pushing through it.

Topics We Cover

• Why you can know your stuff and still feel anxious
• Does imposter syndrome ever actually go away?
• Why it shows up at every stage of business
• How comparison on social media feeds imposter syndrome
• Feeling intimidated by successful people in your industry
• What helps push past early doubts
• Finding community with other entrepreneurs
• Why success doesn't eliminate self-doubt
• How slow seasons bring imposter syndrome back
• Worrying about what your audience will think when you pivot
• The fear of being watched while you fail
• Why other people don't care as much as you think they do
• Imposter syndrome when raising your prices
• Imposter syndrome when you become more visible online
• Practical tips for moving through imposter syndrome
• Why planning reduces self-doubt

Time Stamps

01:26 – Why you can still feel anxious even when you know your stuff

04:48 – Practicing vs. actually performing

05:17 – Have you ever felt like "who am I to be doing this"?

06:13 – Sending client work and thinking they'll hate it

07:24 – Does imposter syndrome ever go away?

08:02 – It shows up at every stage

09:35 – Comparison on social media

11:16 – Feeling intimidated early in business

12:38 – What helped push past early doubts

15:08 – Does it disappear once you've been in business a while?

16:36 – Slow seasons bring it back

17:43 – Why success doesn't eliminate self-doubt

18:01 – What helps as an experienced business owner

21:09 – Imposter syndrome when offering something new

23:18 – Worrying what your audience will think

24:50 – Why other people don't care as much as you think

25:45 – Imposter syndrome when raising prices

30:27 – Becoming more visible online

35:29 – Tips for moving through imposter syndrome

Links & Resources Mentioned

Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com

Episodes Referenced:

• Episode 12: Business Pivots: When (and How) to Change Direction