In this episode, Deb Reuben, CEO of TomorrowZone, sits down with Jen Swanson, CEO of Tuckpoint Advisory Group, to debunk common myths surrounding digital transformation. They discuss the realities of implementing digital initiatives and the critical role of addressing the human side of innovation. Deb and Jen challenge listeners to rethink their approach to digital transformation, focusing not only on technology but also on the human aspects of change. By embracing a forward-thinking mindset and leveraging strategic partnerships, organizations can navigate the complexities of digital disruption and emerge stronger and more resilient in the digital age.   Jen Swanson’s career spans over 25 years of roles in customer advocacy, marketing technology, and service channel operations in higher education and healthcare organizations, including the University of Minnesota, Capella University, Children’s Minnesota, and UnitedHealth Group. Her consulting career began in 2019 and in 2023 she expanded that work by creating Tuckpoint Advisory Group.   Tuckpoint Website: www.tuckpoint.com Connect with Jen: www.linkedin.com/in/jgswanson