In this episode aimed at business owners and business leaders, Jillian explains the top 5 reasons giveback strategies fail - and how you can avoid making those same mistakes in your business.

Jillian breaks down the process of understanding how to align your business with a cause, how to make it sustainable, and how you can increase your impact without sacrificing profitability. Additionally, Jillian provides resources on how to improve your giveback model (if you already have one), how to use technology to simplify your work processes when trying to scale and how she figured out her own model for Marie Mae Company.

Takeaways from this episode:
- Doing good is actually good business and impacts all sides of it: people want to make a positive impact in the world; they want to feel like their work matters; they want their customers to feel like they are a part of something larger.
- You can really build a solid business by doing good - and if done correctly, it’s an amazing win-win-win situation.
- Your mission alone won't drive people to purchase what you are selling.
- Take a moment to survey your (potential) clients and understand if your giveback aligns with what they would buy from you.
- Your giveback must be practical.

Show notes and more resources:
www.thegoodofficepodcast.com/episodes/05

Learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
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Visit Marie Mae's website to learn more about the products:
www.mariemae.com