Matt and Anne return from the holiday break battling "January brain fog" and a wave of post-vacation sickness to tackle the myth of the "10X Revenue" goal. They discuss why setting revenue targets is often a recipe for failure because revenue is a lagging indicator you cannot control. Instead, they argue for 10Xing the "unsexy" inputs—activity, outreach, and product quality—that actually drive growth. The conversation explores how this mindset applies to everything from weight loss to parenting and concludes with a nostalgic look back at their early jobs in banking, from cleaning cash to automating reconciliation.

🚨 Stuff You’ll Want to Remember:

• "If I just say all the boring things I did day to day that made me where I am today, no one would listen to me. It's not sexy... Everybody wants results. They don't want to do the work." — Matt

📡 Where to Find Us 

• Anne → Fix & Form - LinkedIn 
• Matt → ChipBot - LinkedIn