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In this episode of The Marketing Factory, host Marissa Candy dives deep into how your marketing strategy could be sabotaging your ability to attract top talent. She emphasizes the power of aligning your recruitment marketing with your customer-facing content and explains why an inconsistent or uninspiring brand presence will make the best candidates scroll right past you. Marissa shares practical tips on how to showcase your culture through your marketing, from celebrating milestones to featuring behind-the-scenes moments, ensuring your recruitment efforts mirror your customer campaigns. She highlights the importance of consistency, tone, and the need to onboard candidates through your marketing long before their first day.

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Timestamps:

00:00:00 - Introduction

00:01:10 - How Your Marketing Sells Your Business to Potential Employees

00:03:07 - Why Culture and Flexibility Matter More than Salary

00:04:30 - The Disconnect Between Customer and Recruitment Marketing

00:06:23 - How to Integrate Culture into Your Marketing

00:07:44 - Aligning Recruitment Ads with Customer Ads

00:09:24 - The Role of Consistency in Marketing and Recruitment

00:10:42 - Pre-Onboarding Through Marketing

00:11:59 - The Takeaway: Recruitment Marketing is Part of Your Brand Promise