Welcome back to UXPERTS, where Ephie Risho and Jason Moore return to the trenches with Part IV of our deep dive into Marty Cagan’s Transformed. In this episode, they unpack up through Part 8 of the book, focusing on the messy, painful, but oh-so-necessary process of change—especially for companies stuck in outdated, unproductive habits.

Drawing from their own adventures in the wild world of product and UX, Ephie and Jason share war stories, cautionary tales, and the occasional laugh, all while exploring the tricky terrain of transformation. Because let’s face it: change is hard. Walking into a new company and trying to copy-paste what worked before? That’s a recipe for frustration. Instead, they explore how true transformation requires humility, context, and a keen UX lens to help teams evolve the way they think, work, and deliver real value.

So buckle up—it’s time to talk growth, grit, and the guts it takes to transform.

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