Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/

In this episode of Comfort Walk & Talk, Jeff, Alana, and Ben sit down with Liam Bourke, Executive Vice President of Comfort Co. USA, to explore how live streaming is reshaping the way customers discover and understand footwear. They unpack why video commerce creates a deeper connection than traditional marketing, how it reveals the hidden tech inside shoes, and why this shift matters for both customers and the global Comfort Co ecosystem.

This episode covers:

◼️ Why live streaming is becoming the new way people shop

◼️ How video helps reveal the hidden “recipe of comfort”

◼️ The rise of CCO Live and what it means for customers

◼️ How affiliates, ambassadors, and presenters get involved

◼️ Why real human connection beats polished marketing

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https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

0:00:00 - Introduction

00:01:30 - The Future of Shopping: Live Streaming in Australia

00:02:40 - Connecting with Consumers: The Power of Video Commerce

00:04:20 - Engaging Product Demonstrations: The Recipe of Comfort

00:08:50 - Preparing for Live Streams: Setting the Scene

00:10:00 - CCO Live: Dual Approach to Streaming

00:12:30 - Leveraging Social Media and Marketplaces

00:14:10 - Global Expansion: Comfort Co. Across Markets

00:15:50 - Utilizing Ambassadors for Brand Growth

00:18:00 - Becoming an Ambassador: What You Need to Know

00:20:30 - The Importance of Authenticity in Presenting

00:22:00 - Creating a Consistent Streaming Schedule

00:23:30 - Limited Editions and Exclusive Releases

00:27:00 - Why Customers Should Tune In to Live Streams