In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben delve into the unique approach of Comfort Co. in working with partners. They emphasize the importance of integrating online activities with partner stores rather than competing with them. The discussion highlights the commitment to being easy to deal with, addressing common challenges like stock issues, and the significance of strong relationships with partners. Tune in to discover how Comfort Co. strives to enhance the retail experience while supporting their partners every step of the way.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

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Timestamps:

[00:00:00] - Intro.

[00:01:11] Easy to deal with partners.

[00:05:08] Sales team importance in B2B.

[00:08:33] Partner experience and growth.

[00:10:20] Store locator benefits for customers.

[00:15:03] Exclusive foot scanning experience.

[00:19:20] Access to marketing content.

[00:21:19] Podiatry's influence on shoe sales.

[00:24:31] Collaboration for marketing strategies.

[00:28:03] Wellness socks for incremental revenue.

[00:31:22] Comfort footwear revenue potential.

In this episode of The Comfort Walk and Talk, hosts Jeff, Allanah, and Ben take a deep dive into the heart of their brand portfolio—unpacking the purpose and philosophy behind each one. From the accessible legacy of Scholl, to the everyday-friendly innovation of Vita Sole, the fashion-meets-function style of Vionic, and the custom orthotic-friendly fit of Revere, each brand is built around their shared commitment to comfort, support, and stylish design. Learn how these brands speak to different lifestyles, age groups, and needs, while all staying true to their “comfort recipe” of arch support, cushioning, and perfect fit.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

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https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

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Timestamps:

[00:00:00] - Intro.

[00:01:25] – Why the company created multiple brands

[00:03:08] – Introducing Scholl: the legacy and accessibility of foot care

[00:07:40] – Alana and Ben share what Scholl means to them

[00:11:12] – Vita Sole: comfort for the everyday lifestyle

[00:14:30] – Making Vita Sole appealing to all ages

[00:17:42] – Vionic: arch support with fashion flair

[00:20:55] – The podiatry story behind Vionic

[00:23:50] – Revere: the most customizable and supportive sandal brand

[00:27:00] – Why customers and podiatrists love Revere

[00:29:48] – Global reach and wrapping up the brand journey

In this episode of the Comfort Walk and Talk by The Comfort Co, hosts Ben and Jeff delve into the crucial topic of arch support in footwear. They emphasize that arch support isn't just for those with medical needs; in fact, about 80% of the population can benefit from it. The conversation highlights how foot misalignment can lead to issues in the knees and hips, especially for those who walk daily. The hosts encourage listeners to prioritize comfort in their footwear choices. They also share intriguing historical insights, tracing the origins of arch support back to ancient Egyptians, while playfully noting the relevance of the Roman Empire in the discussion. Join the hosts as they explore how proper arch support can transform your walking experience and overall health.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:04] Arch support history and benefits.

[00:05:41] Ancient history of arch support.

[00:08:13] World's first arch support insole.

[00:12:01] Importance of arch support.

[00:15:54] Importance of arch support.

[00:20:17] Arch support as a gift.

[00:22:35] Comfort priority post-COVID-19.

[00:26:14] 3D printed orthotics technology.

[00:29:21] Adaptive footwear technology.

[00:15:30] The Comfort Co. social media.

In this episode of Comfort Walk and Talk, hosts Jeff, Alana, and Ben delve into their experiences and insights gained from what they prefer to call "learning opportunities" rather than failures. They discuss the importance of recovery and adaptation in business, emphasizing that sometimes the greatest value lies in how you respond to challenges. The conversation highlights their journey of launching the Mia Vida brand and the lessons learned along the way. Join them as they explore the significance of reflection and growth in both personal and professional realms, encouraging listeners to embrace their own learning moments for a healthier, more fulfilling life.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:42] Learning from business mistakes.

[00:06:45] Quality assurance in manufacturing.

[00:08:25] Importance of shoe fit testing.

[00:11:55] Importance of arch support.

[00:15:01] Quality control in shoe manufacturing.

[00:21:53] Iterative shoe development process.

[00:24:14] Branding and comfort in shoes.

[00:27:15] Customer feedback drives shoe design.

In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben dive into the concept of learning from mistakes, which they prefer to call "learning opportunities." They discuss the importance of recovery in business and how recognizing and addressing errors can lead to growth and innovation. The trio reflects on their experiences, particularly focusing on the launch of their brand Mia Vida, and emphasizes the need to learn from challenges to avoid repeating them. Join them as they share insights and lessons learned along their journey toward creating comfortable and effective products.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:42] Learning from business mistakes.

[00:05:46] Quality assurance in shoe production.

[00:08:25] Importance of fit testing.

[00:12:08] Comfort recipe for shoes.

[00:18:14] Quality control in shoe manufacturing.

[00:20:56] Factory learning from mistakes.

[00:25:18] Comfort brands and customer feedback.

[00:27:15] Importance of shoe fit.

In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben delve into the crucial topic of shoe fit. With 70-80% of the population wearing poorly fitting shoes, the hosts discuss the various health issues that can arise from this, such as bunions and heel pain. They explain the differences between Euro and US shoe sizes and the implications for women considering wearing men's shoes, which tend to be wider and deeper. The conversation highlights the importance of offering a range of shoe widths, as 40% of customers require wide fit options. The hosts emphasize their commitment to comfort through their "comfort recipe," which focuses on cushioning, arch support, and fit. Tune in to learn more about how the right fit can lead to a healthier and more comfortable walking experience.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:47] Poorly fitting shoes statistics.

[00:06:27] Shoe sizing differences by brand.

[00:08:49] Customizable shoe fit features.

[00:11:30] Shoe fit variations by geography.

[00:16:01] Shoe material flexibility and comfort.

[00:21:30] Velcro technology in footwear.

[00:23:00] Sneaker trends: zippers vs laces.

[00:27:46] Customizable footwear experiences.

[00:30:31] Importance of shoe fit.

In this episode of the Comfort Walk and Talk, hosts Ben, Alana, and Jeff dive deep into the topic of shoe cushioning. They explore the evolution of cushioning technology, tracing its roots back to ancient civilizations that used materials like papyrus and leather. The hosts debunk common misconceptions about shoe softness, emphasizing that effective cushioning is more than just plush padding. They discuss the significant health benefits of properly cushioned shoes and how they can enhance comfort and performance. Join them as they transform your understanding of footwear from the ground up!

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:19] Shoe cushioning benefits explained.

[00:05:27] Shoe cushioning and the Roman Empire.

[00:08:57] Recreational jogging's rise.

[00:11:54] Thick sole revolution in footwear.

[00:16:04] Running shoe marketing strategies.

[00:19:06] Cushioning vs. Stability in Shoes.

[00:22:20] Cushioning innovation in footwear.

[00:25:04] Innovative shoe materials and design.

[00:27:18] Shoe cushioning benefits.

In this episode of the Comfort Walk and Talk, hosts Jeff, Allanah, and Ben delve into the critical importance of shoe fit as a key component of comfort and overall health. They discuss how improperly fitting shoes can lead to a cascade of issues affecting not just the feet but also the knees and pelvis. The team emphasizes the significance of proper measurement using the Braink device to ensure that every customer at Comfort Co. finds shoes that fit their unique foot shape. With expert insights and practical advice, the episode highlights why no one should have to settle for shoes that don't fit right and encourages listeners to prioritize comfort for a healthier lifestyle. Tune in for valuable tips and fun facts about the history of shoes and their impact on our well-being.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:07] Importance of proper shoe fit.

[00:05:15] Wrong size shoes causing damage.

[00:08:44] Bunions and footwear impact.

[00:12:19] Importance of shoe fitting.

[00:18:07] Diabetes and foot health risks.

[00:19:23] Foot fitting technologies.

[00:22:44] Foot shape and shoe fitting.

[00:27:04] Instep height and shoe fit.

[00:30:00] Arch support in footwear.

[00:34:24] Importance of footwear fit.

In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben welcome special guest Dan, the General Manager of Retail at The Comfort Co. They dive into the Comfort Co Retail Initiative, exploring its goals and significance in the footwear market. Dan shares insights from his extensive experience in retail, discussing the growing demand for comfort shoes and the challenges faced by consumers, particularly regarding arch support. The conversation highlights the importance of collaboration with podiatrists and the need for accessible options for customers. Join them as they embark on a journey to transform lives from the ground up, one comfortable step at a time.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:02:29] Comfort shoe recipe explained.

[00:04:12] Importance of proper footwear.

[00:09:35-00:10:28] Collaboration with podiatrists and physiotherapists.

[00:12:12] Small businesses for sale.

[00:14:22] Clearance offers unique buying opportunities.

[00:19:34] Revere shoe features and benefits.

[00:21:40] Podiatry knowledge in retail.

[00:26:10] Foot scanning technology for shoes.

[00:27:10] Comfort Shoes for Everyone.

In this episode of Comfort Walk and Talk by The Comfort Co, hosts Jeff, Allanah, and Ben welcome special guests Adam and Julia from Beck Shoes, along with Liam Burke, who is leading the Comfort Co. business in the USA. The discussion revolves around the similarities between their businesses and the importance of building personal connections in the industry. The hosts emphasize the significance of focusing on team dynamics and effective communication as they navigate the growth of their retail business. Join us for an insightful conversation about transforming lives through comfortable footwear and the stories that drive these brands forward.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:02:34] Five generations of family business.

[00:06:50] Decision-making autonomy in management.

[00:07:14] Empowering decision-making in stores.

[00:11:01] Growth opportunities in business.

[00:15:12] Next generation's opportunities in business.

[00:19:10] Retailer camaraderie and consumer experience.

[00:20:08] Customer experience and heritage.

[00:23:31] Retail relationships and consumer respect.

[00:27:15] Comfort shoes for younger customers.

[00:30:00] Younger generation's health awareness.

[00:34:09] 80-20 rule in product management.

[00:39:40] Transition to digital marketing.

[00:40:12] Grassroots marketing strategies.

[00:44:08] Unconventional marketing strategies.

[00:49:04] Staff training for shoe recommendations.

[00:52:31] Internal expansion opportunities.

[00:54:39] Premium retail experience evolution.

[00:59:23] People first culture in business.

[01:00:34] Leadership and company culture shift.

[01:04:24] Upcoming podcast launch.