Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/

In this episode of Comfort Walk & Talk, Jeff and Ben sit down with Head of Retail Dan Simone to unpack the future of personalised footcare through the new Comfort Concierge Program. They explore how traditional shoe sizing overlooks key factors like width, arch height, instep, pressure distribution, and overall foot shape, and why a concierge approach delivers a far more accurate and supportive fit.

Dan explains how tools like the ATREX 3D scanner and the Brannock device help concierges prescribe solutions rather than simply sell shoes, highlighting the importance of connection, conversation, and understanding a customer’s lifestyle. The discussion also covers how the concierge experience extends online, the role of arch support in solving common foot issues, and how Comfort Co stores across Australia and New Zealand are bringing this service to more communities.

Tune in to discover how personalised fitting, expert guidance, and genuine care could reshape the way we think about footwear, and why the Comfort Concierge might be the next evolution in foot health.

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Timestamps:

[00:00:00] Intro.

[00:01:18] What a concierge really is.

[00:03:05] Moving beyond selling shoes.

[00:04:54] Matching shoes to real life.

[00:07:23] Why size isn’t enough.

[00:10:11] Training concierges properly.

[00:12:24] Online fitting challenges.

[00:14:19] Why arch support matters.

[00:17:08] Linking scans to online.

[00:18:40] Fixing online misfits.

[00:20:09] Advice without pressure.

[00:21:28] When footwear isn’t enough.

[00:22:47] Helping with existing shoes.

[00:24:06] Removing buying pressure.

[00:26:02] Comfort Co expansion.

[00:29:03] The concierge promise.

In this episode of Comfort Walk & Talk, hosts Jeff, Allanah, and Ben are joined by podiatrist Sophie to explore the intersection of footwear design and comfort. They discuss the two main types of orthotics: accommodative and functional, highlighting how each serves different needs. Sophie emphasizes the importance of finding shoes that accommodate orthotics, pointing out common pitfalls such as insufficient depth for orthotic inserts. The conversation also delves into what features to look for in footwear to ensure comfort and support, and how these insights relate to the offerings of Comfort Co brands. Tune in to learn how to make informed choices for healthier steps!

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:02:16] Footwear design for all-day standing.

[00:05:48] Recovery slides for sore feet.

[00:09:21] Hard to fit feet.

[00:10:50] Outside bunions and their impact.

[00:15:21] Importance of heel counters.

[00:18:50] Orthotic friendly footwear explained.

[00:21:12] Choosing orthotic-friendly shoes.

[00:26:29] Shoe size and foot health.

[00:28:17] Proper shoe fitting guidelines.

[00:31:51] Barefoot shoe movement explained.

In this episode of Comfort Walk and Talk, hosts Ben, Alana, and Jeff explore the unique dynamics of running a family business in the footwear industry, specifically within their own company, Comfort Code. Ben reveals his connection to the business as Lani's husband and discusses how family ties extend beyond just immediate relatives, highlighting the community aspect of their operations. The group draws parallels to major brands like Nike, Skechers, and New Balance, emphasizing the significance of family in building successful enterprises. Tune in to learn about their journey, the importance of diversification in business, and how personal relationships foster a thriving work environment.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:07] Family business dynamics in footwear.

[00:06:30] Corporate frustration and entrepreneurship.

[00:08:34] Early days of the Comfort Co.

[00:12:20] Business turning points and growth.

[00:16:00] Family dynamics in business.

[00:19:02] Family business dynamics.

[00:23:59] Redefining the comfort shoe category.

[00:26:54] Innovation in comfort footwear.

[00:30:35] Launching Own Brand Strategy.

[00:36:42-00:37:13] Future vision for ComfortCo.

[00:37:30] Future of Comfort Co.

In this episode of Comfort Walk and Talk, the team discusses the exciting revamp of their digital presence, including their website and online marketing strategies. Host and company leader introduces the core team members—Natasha, Nathan, Dee, Alana, and Ben—who played pivotal roles in transforming the company's approach to market across various brands. The conversation highlights the newly launched Comfort Concierge program, designed to provide luxury service and ensure that customers have an exceptional shopping experience. The team emphasizes the importance of authenticity in customer reviews, ensuring that feedback comes from genuine users of their products. Tune in to learn about the innovative changes aimed at enhancing customer satisfaction and loyalty.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:00:32] Luxury service and customer experience.

[00:05:53] Comfort Concierge Program.

[00:08:08] SizeRite and shoe fitting.

[00:12:27] In-house development versus agency partnerships.

[00:16:08] Marketplace for comfort.

[00:17:33] Loyalty program benefits for customers.

[00:21:39] Ambassador Marketing program.

[00:25:34] In-house advertising strategies.

[00:31:01] Bundling products for customers.

[00:31:32] Starter pack for plantar fasciitis.

In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben delve into the unique approach of Comfort Co. in working with partners. They emphasize the importance of integrating online activities with partner stores rather than competing with them. The discussion highlights the commitment to being easy to deal with, addressing common challenges like stock issues, and the significance of strong relationships with partners. Tune in to discover how Comfort Co. strives to enhance the retail experience while supporting their partners every step of the way.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] - Intro.

[00:01:11] Easy to deal with partners.

[00:05:08] Sales team importance in B2B.

[00:08:33] Partner experience and growth.

[00:10:20] Store locator benefits for customers.

[00:15:03] Exclusive foot scanning experience.

[00:19:20] Access to marketing content.

[00:21:19] Podiatry's influence on shoe sales.

[00:24:31] Collaboration for marketing strategies.

[00:28:03] Wellness socks for incremental revenue.

[00:31:22] Comfort footwear revenue potential.

In this episode of The Comfort Walk and Talk, hosts Jeff, Allanah, and Ben take a deep dive into the heart of their brand portfolio—unpacking the purpose and philosophy behind each one. From the accessible legacy of Scholl, to the everyday-friendly innovation of Vita Sole, the fashion-meets-function style of Vionic, and the custom orthotic-friendly fit of Revere, each brand is built around their shared commitment to comfort, support, and stylish design. Learn how these brands speak to different lifestyles, age groups, and needs, while all staying true to their “comfort recipe” of arch support, cushioning, and perfect fit.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] - Intro.

[00:01:25] – Why the company created multiple brands

[00:03:08] – Introducing Scholl: the legacy and accessibility of foot care

[00:07:40] – Alana and Ben share what Scholl means to them

[00:11:12] – Vita Sole: comfort for the everyday lifestyle

[00:14:30] – Making Vita Sole appealing to all ages

[00:17:42] – Vionic: arch support with fashion flair

[00:20:55] – The podiatry story behind Vionic

[00:23:50] – Revere: the most customizable and supportive sandal brand

[00:27:00] – Why customers and podiatrists love Revere

[00:29:48] – Global reach and wrapping up the brand journey

In this episode of the Comfort Walk and Talk by The Comfort Co, hosts Ben and Jeff delve into the crucial topic of arch support in footwear. They emphasize that arch support isn't just for those with medical needs; in fact, about 80% of the population can benefit from it. The conversation highlights how foot misalignment can lead to issues in the knees and hips, especially for those who walk daily. The hosts encourage listeners to prioritize comfort in their footwear choices. They also share intriguing historical insights, tracing the origins of arch support back to ancient Egyptians, while playfully noting the relevance of the Roman Empire in the discussion. Join the hosts as they explore how proper arch support can transform your walking experience and overall health.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:04] Arch support history and benefits.

[00:05:41] Ancient history of arch support.

[00:08:13] World's first arch support insole.

[00:12:01] Importance of arch support.

[00:15:54] Importance of arch support.

[00:20:17] Arch support as a gift.

[00:22:35] Comfort priority post-COVID-19.

[00:26:14] 3D printed orthotics technology.

[00:29:21] Adaptive footwear technology.

[00:15:30] The Comfort Co. social media.

In this episode of Comfort Walk and Talk, hosts Jeff, Alana, and Ben delve into their experiences and insights gained from what they prefer to call "learning opportunities" rather than failures. They discuss the importance of recovery and adaptation in business, emphasizing that sometimes the greatest value lies in how you respond to challenges. The conversation highlights their journey of launching the Mia Vida brand and the lessons learned along the way. Join them as they explore the significance of reflection and growth in both personal and professional realms, encouraging listeners to embrace their own learning moments for a healthier, more fulfilling life.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:42] Learning from business mistakes.

[00:06:45] Quality assurance in manufacturing.

[00:08:25] Importance of shoe fit testing.

[00:11:55] Importance of arch support.

[00:15:01] Quality control in shoe manufacturing.

[00:21:53] Iterative shoe development process.

[00:24:14] Branding and comfort in shoes.

[00:27:15] Customer feedback drives shoe design.

In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben dive into the concept of learning from mistakes, which they prefer to call "learning opportunities." They discuss the importance of recovery in business and how recognizing and addressing errors can lead to growth and innovation. The trio reflects on their experiences, particularly focusing on the launch of their brand Mia Vida, and emphasizes the need to learn from challenges to avoid repeating them. Join them as they share insights and lessons learned along their journey toward creating comfortable and effective products.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:42] Learning from business mistakes.

[00:05:46] Quality assurance in shoe production.

[00:08:25] Importance of fit testing.

[00:12:08] Comfort recipe for shoes.

[00:18:14] Quality control in shoe manufacturing.

[00:20:56] Factory learning from mistakes.

[00:25:18] Comfort brands and customer feedback.

[00:27:15] Importance of shoe fit.

In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben delve into the crucial topic of shoe fit. With 70-80% of the population wearing poorly fitting shoes, the hosts discuss the various health issues that can arise from this, such as bunions and heel pain. They explain the differences between Euro and US shoe sizes and the implications for women considering wearing men's shoes, which tend to be wider and deeper. The conversation highlights the importance of offering a range of shoe widths, as 40% of customers require wide fit options. The hosts emphasize their commitment to comfort through their "comfort recipe," which focuses on cushioning, arch support, and fit. Tune in to learn more about how the right fit can lead to a healthier and more comfortable walking experience.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:47] Poorly fitting shoes statistics.

[00:06:27] Shoe sizing differences by brand.

[00:08:49] Customizable shoe fit features.

[00:11:30] Shoe fit variations by geography.

[00:16:01] Shoe material flexibility and comfort.

[00:21:30] Velcro technology in footwear.

[00:23:00] Sneaker trends: zippers vs laces.

[00:27:46] Customizable footwear experiences.

[00:30:31] Importance of shoe fit.