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In this episode of The Marketing Factory, host Marissa Candy explores the power of subtle upselling in franchises. She emphasizes that upselling isn't about being pushy but rather about seizing opportunities when customers are already engaged. Marissa shares insights on how simple, complimentary offers can significantly increase revenue without the need for additional products, staff, or marketing expenses. Using the iconic phrase "Would you like fries with that?" as a case study, she illustrates how small, well-timed questions can unlock new revenue streams.

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Timestamps:

00:00:00 - Introduction

00:01:04 - The Power of a Simple Question

00:02:08 - Real-World Franchise Examples

00:04:16 - The Importance of Consistency

00:05:22 - Rules for Effective Upselling

00:06:26 - Digital Upselling Opportunities

00:07:40 - Long-Term Benefits of Upselling

00:08:12 - Actionable Steps for Implementation