Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club

In this episode of The Marketing Factory, host Marissa Candy reveals the three essential marketing metrics every CEO should demand from their team. With over two decades of experience, Marissa shares the proven strategies that separate successful marketing campaigns from those that waste budget. She discusses why understanding Customer Acquisition Cost (CAC), Lifetime Value (LTV), and pipeline contribution is crucial for driving business growth and profitability. Marissa explains how measuring the right metrics can turn marketing from an expense into a revenue driver, giving CEOs the clarity and control they need to make informed decisions.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:00 - The Problem with Marketing Metrics

00:10 - CEO’s Role in Demanding the Right Systems

01:18 - Why Marketing Isn’t Just About Spending Money

02:07 - Understanding CAC (Customer Acquisition Cost)

04:00 - The Importance of LTV (Lifetime Value)

05:23 - How to Break Down and Track Metrics

06:09 - Marketing’s Contribution to Sales Pipeline

08:09 - The Impact of Vanity Metrics

10:01 - The Power of Marketing Accountability

11:40 - Real-Life Client Example: Turning Losses into Profits