As the leader of the 4 Day Week movement in the U.K., Joe Ryle has worked with businesses, unions, and governmental agencies. In this conversation with Tony and Brian, Joe shares some of the insights on the successful – and unsuccessful – implementation of a 4-day work week that he has gained from his own experience, as well as from others both in the U.K. and elsewhere in Europe. As we hear over and over, Joe emphasizes the importance of a focus on productivity and profitability and the positive evidence of the 4-day work week’s contribution to both.