054 | How Judy Edwards Made Millions in the Pooping Industry

Judy Edwards the face of a company known worldwide for helping people poop isn't exactly what most kids dream of becoming when they grow up, but that's where fate and family led Judy Edwards or "Mama Squatty," as she's called by friends, family, and colleagues. After raising seven children, Judy eventually became too pooped to poop, which led to the birth of her family's brain child — Squatty Potty.

Is the thought of experiencing a massive failure leaving you afraid to take a leap and start your dream business? Or, have you experienced a failure, and now you're too afraid to get up and try again?

This week's guest, Judy Edwards, has started several businesses along with her husband, that they ended up closing, resulting in massive failures. However, Judy never allowed failures to keep her down, in fact, she believes that without failure there can be NO success.

This is how, at the age of 61, Judy Edwards, who had been struggling with constipation, created her massively successful product, Squatty Potty, along with her son and husband. If Judy had feared the failure she might encounter, we all might still have trouble pooping.

If you're ready to start looking at failures as your stepping stones to success, then this is a MUST LISTEN episode of Success Unfiltered!

Enjoy, and thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Judy Edwards for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

P.S. Celebrate Your Rejections In Business! Why? Because the more you get told NO, the closer you are to a YES. True story. Rejection doesn't mean failure. It means that you're taking the steps that'll ensure your success! Don't let NO stop you. Let me show you how to keep going! Grab your copy of my FREE Checklist "5 Ways To Come Back From Sales Rejection" and turn that NO into a WIN!

Here are a few key secrets we talked about in this episode:

• Michelle introduces Judy Edwards.
• Judy shares who she is and what her product is.
• The biggest NO that Judy experienced was the one in her head - self-doubt.
• When Judy, her husband and her son sat down to talk about marketing the squatty potty they worried they wouldn't find the right angle because people don't like to admit they poop.
• After Judy and her family settled on marketing it as better for elimination, they went to a women's trade show where they were not well received.
• Judy knew her product could change people's lives so she kept going, even when people weren't willing to come up and talk to her in person at trade shows.
• Judy and her family decided to start giving away Squatty Potty away for free to health bloggers and asked that they write a review on the Squatty Potty. That's when business started to pick up!
• Squatty Potty began in Judy and her husband's garage and they were made out of wood. Judy knew that wasn't sustainable, so they began investigating other options.
• Positive feedback is what helped keep Judy going, before sales really started taking off.
• Squatty Potty is a GREAT gift to give (I would know, I've given them to friends and family). ;-)
• Judy still deals with intimidation around the fact that her product has to do with pooping.
• Every step of Judy's journey was filled with a little doubt, from working out of their garage, to buying a bigger warehouse, everything had a learning curve.
• Dr. Oz's people contacted Judy via a cold call, but they had to convince her husband that they were legit. Such a good story that Judy shares in this episode!
• Whenever doubt would creep in, other doors would open, which in turn encouraged Judy and her family to keep going.
• Judy and her husband purchased the injection molding machine and brought it to Utah, so that they could be a part of the manufacturing process, which speed things up.
• At 60 years old, Judy and her husband had virtually NO income because of losing money on real estate in 2008, so they had spent time praying and hoping that something would happen to help them make extra income, then the Squatty Potty was born.
• Judy and her husband are now retired from Squatty Potty, but are still on the board of directors.
• Judy shares that she and her husband have been married for almost 51 years.
• Judy shares what she'd tell her younger self.
• Judy and her husband have started and then walked away from many businesses, and lost upwards of $2M - she shares more of the story in this episode.

Get more from Judy:

• Squatty Potty Original Bathroom Toilet Stool
• Squatty Potty Unicorn Gold Toilet Spray
• Squatty Potty Emoji Poo Plunger
• Dookie The Pooping Unicorn

Connect with Judy Edwards:

• Facebook
• YouTube
• Instagram
• Twitter
• Judy's Website

P.S. Celebrate Your Rejections In Business! Why? Because the more you get told NO, the closer you are to a YES. True story. Rejection doesn't mean failure. It means that you're taking the steps that'll ensure your success! Don't let NO stop you. Let me show you how to keep going! Grab your copy of my FREE Checklist "5 Ways To Come Back From Sales Rejection" and turn that NO into a WIN!

Music produced by Deejay-O www.iamdeejayo.com