In this episode of Founders Playbook, Nelson chats with agency mentor

Cormac Gray, who scaled his marketing agency to six-figure months by 23.

They discuss the importance of a strong product, credibility, and

avoiding costly team mistakes. Cormac dives into why many agencies get

stuck at six figures and how to break through to seven.

Follow Nelson:

https://www.instagram.com/creatornelson

Follow Cormac Gray on socials:

https://www.instagram.com/theagencymentor_/

https://www.youtube.com/@cormacgray

Timestamps:

00:00:00 - Intro



00:01:59 - Painful Lessons in Scaling an Agency


00:07:01 - Growth vs. Recovery Mode in Business


00:09:22 - Key Measurements for Agency Success


00:10:43 - The Importance of Predictable Client Acquisition


00:11:42 - Navigating the Crazy Growth Phase


00:14:11 - Challenges Faced During Rapid Growth


00:17:01 - Market Changes and Their Impact on Agencies


00:18:38 - Overcoming Difficult Times and Client Churn


00:42:19 - Preparing Your Business for Sale


00:44:20 - Creating a Self-Sufficient Asset