Irma is the proverbial Coal Mine success story! (Ok not really but she did work in a coal mine!) This is one well-education seller. From undergrad at Princeton on to an MBA from Kellogg School at Northwestern University, Irma is destined (some would say programmed) for incredible business success. She delivers in a big way. What you are about to hear is someone who went to Business school, learned how to create, set-up and continuously run a successful business. I love the breakdown of steps, the consistent approach that we can all learn from. Sit back, listen once, take notes, contemplate, then go listen again and then create a plan of action and as Irma would say...Now go AND take action. (Most won't, so taking the first step already sets you apart. Go, go, go......