We want to say "Yes" to good things. A great project with awesome people? Yes! An opportunity to speak? Yes! Create an awesome product on the side? Of course! But saying "Yes" to too many good things can leave us in a place where we don't have the freedom to say yes to something that would be great.

Margin decreases stress. Margin helps you look at your current projects objectively and plan for the future. Margin enables you to act on spur-of-the-moment inspiration. We look at how to create margin, how much margin is enough, and if there's such thing as too much.