Daily Content Machine

You want clients and you want them now.

But you don’t simply want *more* clients. You want more of the *right* clients. Because more bad clients is a nightmare.

- Clients who **don’t pay you.**

- Clients who **push you around.**

- Clients who **don’t communicate.**

- Clients who **demand extra revisions.**

You want GREAT clients:

- Great clients pay well.

- Great clients pay you on time.

- Great clients don’t demand extra work.

- Great clients let you follow your process.

That sounds incredible. How do we find these great clients?

Great clients can only be *attracted*. They cannot be chased.

In other words, you need to act like someone great clients want to work with, and draw them to you like a magnet.

We’re sharing multiple methods you can use to **get great clients even if you don’t have a big audience**.

This is the start of a new series that goes behind the scenes on what it takes to create a highly profitable agency.

We quietly launched seanwes media this summer, with a new flagship service, and it’s already a six-figure agency before we’ve really even started promoting our one service.

The service is called Daily Content Machine. Learn more at http://DailyContentMachine.co.

The offer is simple: We turn your weekly show into daily content.

Every day, 7 days a week, you’ll have 5 videos to post on the big 5 platforms. Imagine the impact your brand will have with 150+ videos going out every month!

All you have to do is record your weekly show.

Okay, now you know the service. But the purpose of this podcast series is not to sell you on our service (though we’d love to work with you). The point is to help YOU create your own highly profitable agency.

We’ll pull back the curtain and break down how to:

- Identify your ideal client

- Make competition irrelevant

- Create processes and systems

- Know exactly what service to sell

- Create a compelling offer that converts

- Price your service package as a no-brainer option

- Switch from “Freelancer Mindset” to “Owner Mindset”

- Scale without breaking things and remain highly profitable

After thinking long and hard, I’ve decided I will share real numbers and actual profit margin on the series. I want to give you unprecedented insight because I hope it will help you avoid making the same mistakes I’ve made over the years.

Sean is back on the seanwes podcast! Today we’re sharing a special episode of our members-only Q&A show, Fired Up Mondays, where Sean joins Dan to tell us what he’s been up to on his sabbatical year.

We also announce an exciting new series starting in the NEXT episode called “Build a Profitable Agency”. We’ll take you inside how we’re building seanwes media from the ground up. You don’t want to miss this!

Aside from these announcements, we cover some great great questions from the Community members this week! Members get to experience Fired Up Mondays every single week, but we’re excited to share this particular episode with you publicly.

Here are some of the questions we cover in this episode:

• How do you use Value-Based Pricing effectively if your value-based price is for a year of work, but you bill in monthly installments?

• How do you handle the disconnect between the value of the year-long work and the billing structure?

• How do you balance long-term investment in your business with your short-term well-being?

• How do you set goals when it’s not yet clear what you’re building towards?

• How do you balance reading, continuing education, and self-investment with doing the actual work?

I was just about to eat lunch, but I have to record this. My wife Laci was sitting on the couch and looking kind of down and I said, "What's going on?"

She said, "The book that I'm reading just really isn't that interesting. It's really hard to get through." And she looked kind of dejected, like she was required to finish this book.

And I said, skip it.

Move on to the next book. If you spent the rest of your life reading non-stop—you didn't sleep, or eat, or drink; you just read books—you wouldn't even be able to read all of the books that were published this year, let alone all the books in the world. Most books, they're actually not that great. Very few books are excellent and worth your time, and if you spent the rest of your life reading only the excellent books, you still couldn't get through them all.

So don't feel guilty. It's the book's job to grab your attention and pull you through. And if it's not doing that, move on to the next book.

Unless you’re Amazon, your business is probably bringing in a lot less revenue right now.

Payment processors for small businesses are reporting that transaction volume is down as much as 50%.

As a business owner, what do you do in a time like this?

People have changed how they’re spending money, so you have to change how you make money.

You can not afford to sell products people don’t need in a time like this. Unless your products are ESSENTIAL, you need to pivot.

Pivot means to change direction and head in a new direction. Give up how you used to make money in the past. Times have changed. The world is different. You must reinvent yourself. Denial will result in going broke.

Pivot to providing a MONEY-MAKING service for people who HAVE money.

If you sell nice-to-have products, you’re going to have a bad time. You were lucky to be able to do that in a good economy. Now it’s time to face reality.

If your market is mostly people who don’t have money, you’re going to have a bad time.

The only way you’re going to survive is if you pivot to providing a service that MAKES MONEY for people who HAVE MONEY.

While you make this pivot to bring in new revenue and keep your business afloat, you should also EXPAND and build your BRAND by significantly increasing the amount of content you produce.

Most people are contracting right now. Most people are REDUCING their content output. This is a huge mistake. You should use this opportunity to provide as much valuable and helpful content as possible.

If you wait until everything is back to “normal”, you’ll be too late. At best, you survive and you’re irrelevant. At worst (and more likely), your business will die.

We are going to come out on the other side of this situation and people are going to spend money again. This will pass.

You want to be top of mind when people start spending money again. The way you do this is by publishing content consistently while we’re in a crisis.

We moved out of our home at the beginning of 2020 to embark on a sabbatical year of nomadic travel. With no house or car, we set out to travel the world.

Then the pandemic hit.

This is an update on how we’re managing to #StayHome without a home.

This is it! The final episode of our 5-part podcast miniseries, Finding Community.

If you’ve been following along, you know the incredible role a positive, uplifting community can play in your life. It can keep you on track, get you unstuck, make achieving your goals only a matter of time.

But that’s just it: time. Who has time? We’re all busy, juggling a hundred different demands… and now we’re supposed to participate in a community, too?

Has Sean discovered a magical 25th hour you can add to your day? Well… no. But he can tell you how to prioritize what’s important.

Why you don’t have time for community.

The reason Sean created this series is not only to teach you why finding a positive community is so important, it’s also to let you know about a great opportunity.

We’re incredibly proud of the Community Sean’s built at seanwes. The investment for annual seanwes membership increases on March 20th.

Now is the best time to join, get access to all of our courses and training, and lock in the current rate.

We always reward loyalty: when you join before the 20th, we grandfather you in for the duration of your membership.

If joining the seanwes Community is something you’ve been thinking about, now is the time! Go here to become a member: https://seanwes.com/membership

Speaking of time…

You may well be thinking “I don’t have time to participate in a community.”

Frankly? You don’t have time.

You don’t HAVE time to do anything. You MAKE time to do what’s important.

This is true for all of us. We make time, but we only make time for what matters.

If you want all the benefits that come from engaging with a community, you have to decide that engagement is important. You will get out of a community as much as you put in.

This doesn’t mean you have to be someone special, that you have to contribute time and teach people, necessarily…

In great communities like the one we’ve got at seanwes, when you invest time you receive clarity.

The two-letter word that makes time.

You want to make time for community, but you’ve got none to spare!

- Your to-do list is ready to burst.

- You’re feeling overwhelmed.

- You have too much on your plate.

- You’re caught up in the buzz of feeling “busy”.

It feels like we should be busy—after all, you’ve got great things to achieve! But what you are actually getting done? Where are you going?

Maybe instead of being busy, you want to be effective.

Make sure you’re actually headed in the right direction. That the things you’re doing now will get you results. That every step is a step closer to your goal.

You’ll never find time for community… until you make time.

And NO is the two-letter word that makes time.

What will you say no to, so that you can make time for community?

Remember that you’re going to get clarity as a result of this time investment. Decide: When will you engage in community?

Add time in community to your weekly cycle.

We all live our lives in weekly cycles. We expect certain things to happen on certain days of the week. We’re all creatures of habit that way.

It helps when your community fits into your weekly cycle with regular activities. That way, you can plan exactly when you’ll participate.

In the seanwes Community, every Monday we stream our members-only show, Fired Up Mondays. This is your weekly office hours, where members can show up and:

- Ask questions.

- Get answers.

- Get unstuck.

- Find clarity.

Every Tuesday,

Money can be a touchy subject. When you work a job, your employer often forbids you from discussing it. When you sell products or services, you struggle to put a price on them that lets you make sales… but also lets you make money.

You might find yourself thinking, “I wish I could get paid what I’m worth!” But how do you even know what that is?

To be clear, we’re not talking about your personal worth; you can’t put a value on that.

When we talk about getting paid what you’re worth, we’re really talking about finding a balance.

There’s one thing that determines what your product or services are worth (and if you’re an employee, you’re still selling a service!):

- The value to your customer.

Aligning that with your needs is the key to getting paid what you’re worth. Today, we’re talking about how to find that alignment.

Today we’ve posted Part 3 of our 5-part podcast miniseries, Finding Community.

In the first two episodes, Sean gave us the crucial steps for replacing the negative inputs in your life with positive ones. With all that new positive energy, we can get to work pursuing our creative passions!

But once we’ve created our great work, then what? We want to share it with the world. We want to forge friendships, make connections, build an audience around our work!

Today Sean shares exactly how to make that happen.

Getting someone famous to promote you.

Everyone wants a shout-out from a famous person, right? It would be great if someone with huge reach promoted your thing to their audience.

The problem is, it’s too late.

If you try to befriend someone famous so they’ll promote your work, they'll see you coming. Everybody wants something from them. So how do you get someone with influence to promote you?

You have to befriend them before they’re famous.

Oh sure, you’re thinking, if you could predict who was going to be famous you wouldn’t need their promotion!

Good news: you CAN predict who’s going to be big using The Greatness Formula, which you’ll hear about in a minute.

Two types of positive people.

Positive people—the people you want to surround yourself with—fall into two categories:

- People to learn from: those many levels ahead of you in your field.

- People to connect with: those on the same level as you.

Obviously, you want to connect with people who are already famous and successful in your field, but it doesn’t work that way; learn from them instead.

Connect with people on your own level who will someday have influence.

Seek out people who are driven, taking action, making great work, have a positive mindset. These are the people to surround yourself with.

This leads us to The Greatness Formula: how you can recognize greatness before it happens:

The Greatness Formula: Mindset × Action + Time

You want to identify:

- People with a positive mindset (you know it when you see it).

- Who are consistently taking action.

- It’s only a matter of time before they achieve greatness.

Attach yourself to these people!

What level are you?

When we talk about people being at different “levels” in their field, what do we mean?

It’s a combination of experience, notoriety, and success.

These numbers are arbitrary, but let’s say you have 2,000 hours of practice as an artist: you’re a Level 2 Artist.

Now you know not to pursue someone who has 18,000 hours of practice—they’re a Level 18 Artist!

Find other Level 2 Artists who match The Greatness Formula.

Find the Level 2 Artists who are making work, sharing it with the world, practicing their art daily.

Because these people are at your level, you can connect with them. Attach yourself to them. What does that mean?

Well, how do you get a best friend? By being a best friend. Here’s the Best Friend Method:

- Comment on their work.

- Share their work.

- Make a video for them.

- Write a thoughtful email.

- Send a package.

- Repeat the above 100x.

When you find a person who’s going places, you want to become their greatest supporter. That last step is the key: Repeat 100x.

There’s one more key to connecting with someone who’s going places:

You have to embody The Greatness Formula yourself.

Embody The Greatness Formula.

In the last two parts of this series, we talked about cutting out the negative,

On Monday we posted Part 1 of a 5-part podcast miniseries called Finding Community. Part 2 is available today!

You can’t just cut out the negative.

In Part 1, Sean talked about the necessity of cutting out the negative inputs in your life, whether that’s social media accounts or the people sitting next to you.

But you can’t just cut out negativity, that leaves a void.

You have to surround yourself with positivity.

We all know the expression “24/7”—it means “all the time”.

Sean wants you to remember a new expression: 14/7.

Why 14/7?

- You should be spending 8 hours sleeping.

- That leaves 16…

- But let’s say you have some negative people you just can’t get away from.

So you get 2 hours with which to be flexible. But the rest of the time, those 14 hours a day… you’ve got to pipe positive inputs into your ears.

You need to offset negativity with 5x as much positivity.

As much as we try to cut out negative inputs, there’s always some that will still get through.

Any negativity that you can’t cut out, you need to offset with positive inputs.

Your mindset is shaped by your inputs.

In Part 1, Sean talked about the dangers of scarcity mindset, and the need to cultivate a mindset of abundance instead—even if you’re in circumstances of real scarcity.

You can’t cultivate an abundance mindset when you’re got negativity coming in.

If you’re around negative people more than 2 hours a day… you need to change your environment.

You can’t accept an environment of negativity. Even if it’s your job. Even if they’re your friends.

You become like the people you spend time around. And negativity has gravity on its side.

It’s not always easy (or possible) to control your physical environment… but you can control your digital environment.

Create a positive digital environment.

For 14 hours of the day, focus your digital environment on postive inputs.

Yes, of course you have a job and need to get your work done.

But all that other time—when you’re on the train or the bus, in your car, walking around, working out at the gym, washing dishes… pipe positive content into your ears.

Immerse yourself in the positive.

- Listen to the seanwes podcast—it’s all about improving yourself, self-development, positivity, and motivation.

- Listen to other podcasts with positive values.

- Seek more-positive sources of news and information—they’re out there.

- Find better YouTube and Instagram accounts to follow.

Here’s a secret: you don’t have to follow your friends on social media just because you know them.

It’s true. Now that you know, try this: unfollow everyone. Every single person—all the way down to zero.

If you’re worried someone you unfollow will get mad, or unfollow you in return… that's an indication your relationship with them is that shallow. You won't miss it.

Now you can start building up from zero. Imagine opening an app and there’s NO content.

How do you feel? Is your life better or worse?

Start following accounts on social only if they add positive messages to your life.

Remember: you are not obligated to follow anyone. This is you and your mindset at stake… take it seriously.

Renew your physical environment with positivity.

Okay, you’ve overhauled your digital environment… but what about the physical?

What if you have friends and family dragging you down?

Seriously consider cutting off those relationships. But if you can’t, you can still: