Daily Content Machine

You want clients and you want them now.

But you don’t simply want *more* clients. You want more of the *right* clients. Because more bad clients is a nightmare.

- Clients who **don’t pay you.**

- Clients who **push you around.**

- Clients who **don’t communicate.**

- Clients who **demand extra revisions.**

You want GREAT clients:

- Great clients pay well.

- Great clients pay you on time.

- Great clients don’t demand extra work.

- Great clients let you follow your process.

That sounds incredible. How do we find these great clients?

Great clients can only be *attracted*. They cannot be chased.

In other words, you need to act like someone great clients want to work with, and draw them to you like a magnet.

We’re sharing multiple methods you can use to **get great clients even if you don’t have a big audience**.

This is the start of a new series that goes behind the scenes on what it takes to create a highly profitable agency.

We quietly launched seanwes media this summer, with a new flagship service, and it’s already a six-figure agency before we’ve really even started promoting our one service.

The service is called Daily Content Machine. Learn more at http://DailyContentMachine.co.

The offer is simple: We turn your weekly show into daily content.

Every day, 7 days a week, you’ll have 5 videos to post on the big 5 platforms. Imagine the impact your brand will have with 150+ videos going out every month!

All you have to do is record your weekly show.

Okay, now you know the service. But the purpose of this podcast series is not to sell you on our service (though we’d love to work with you). The point is to help YOU create your own highly profitable agency.

We’ll pull back the curtain and break down how to:

- Identify your ideal client

- Make competition irrelevant

- Create processes and systems

- Know exactly what service to sell

- Create a compelling offer that converts

- Price your service package as a no-brainer option

- Switch from “Freelancer Mindset” to “Owner Mindset”

- Scale without breaking things and remain highly profitable

After thinking long and hard, I’ve decided I will share real numbers and actual profit margin on the series. I want to give you unprecedented insight because I hope it will help you avoid making the same mistakes I’ve made over the years.

Sean is back on the seanwes podcast! Today we’re sharing a special episode of our members-only Q&A show, Fired Up Mondays, where Sean joins Dan to tell us what he’s been up to on his sabbatical year.

We also announce an exciting new series starting in the NEXT episode called “Build a Profitable Agency”. We’ll take you inside how we’re building seanwes media from the ground up. You don’t want to miss this!

Aside from these announcements, we cover some great great questions from the Community members this week! Members get to experience Fired Up Mondays every single week, but we’re excited to share this particular episode with you publicly.

Here are some of the questions we cover in this episode:

• How do you use Value-Based Pricing effectively if your value-based price is for a year of work, but you bill in monthly installments?

• How do you handle the disconnect between the value of the year-long work and the billing structure?

• How do you balance long-term investment in your business with your short-term well-being?

• How do you set goals when it’s not yet clear what you’re building towards?

• How do you balance reading, continuing education, and self-investment with doing the actual work?

I was just about to eat lunch, but I have to record this. My wife Laci was sitting on the couch and looking kind of down and I said, "What's going on?"

She said, "The book that I'm reading just really isn't that interesting. It's really hard to get through." And she looked kind of dejected, like she was required to finish this book.

And I said, skip it.

Move on to the next book. If you spent the rest of your life reading non-stop—you didn't sleep, or eat, or drink; you just read books—you wouldn't even be able to read all of the books that were published this year, let alone all the books in the world. Most books, they're actually not that great. Very few books are excellent and worth your time, and if you spent the rest of your life reading only the excellent books, you still couldn't get through them all.

So don't feel guilty. It's the book's job to grab your attention and pull you through. And if it's not doing that, move on to the next book.

You haven’t written that book, or started that blog or podcast you’ve wanted to start, because you fear you don’t have anything worthy to say.

I mean, you kind of think you have something worthy to say, but what if other people don’t think so? What if they don’t pay any attention to you at all?

“Worthy” is another way of saying “valuable”. But value is subjective. Information can be worthless to one person and invaluable to another.

This means you don’t get to determine what is valuable to someone else. Only they can decide what is valuable to them.

We all have wisdom to share. Even the things that seem mundane, or uninteresting, to us can be novel to others.

It’s not up to you to decide what’s valuable, it’s up to you to write.

Unless you’re Amazon, your business is probably bringing in a lot less revenue right now.

Payment processors for small businesses are reporting that transaction volume is down as much as 50%.

As a business owner, what do you do in a time like this?

People have changed how they’re spending money, so you have to change how you make money.

You can not afford to sell products people don’t need in a time like this. Unless your products are ESSENTIAL, you need to pivot.

Pivot means to change direction and head in a new direction. Give up how you used to make money in the past. Times have changed. The world is different. You must reinvent yourself. Denial will result in going broke.

Pivot to providing a MONEY-MAKING service for people who HAVE money.

If you sell nice-to-have products, you’re going to have a bad time. You were lucky to be able to do that in a good economy. Now it’s time to face reality.

If your market is mostly people who don’t have money, you’re going to have a bad time.

The only way you’re going to survive is if you pivot to providing a service that MAKES MONEY for people who HAVE MONEY.

While you make this pivot to bring in new revenue and keep your business afloat, you should also EXPAND and build your BRAND by significantly increasing the amount of content you produce.

Most people are contracting right now. Most people are REDUCING their content output. This is a huge mistake. You should use this opportunity to provide as much valuable and helpful content as possible.

If you wait until everything is back to “normal”, you’ll be too late. At best, you survive and you’re irrelevant. At worst (and more likely), your business will die.

We are going to come out on the other side of this situation and people are going to spend money again. This will pass.

You want to be top of mind when people start spending money again. The way you do this is by publishing content consistently while we’re in a crisis.

We moved out of our home at the beginning of 2020 to embark on a sabbatical year of nomadic travel. With no house or car, we set out to travel the world.

Then the pandemic hit.

This is an update on how we’re managing to #StayHome without a home.

There’s a lot going on right now.

That’s an understatement, right? The COVID-19 pandemic has taken everyone’s attention in the last few weeks, and rightly so.

Hopefully you’re in a situation where you’re safe, and healthy. But that doesn’t make it easy. A lot of things are changing all around us, and quickly.

How do we stay on track with our lives? How do we keep working, playing, eating, exercising, and supporting one another when every day brings more uncertainty?

Today we’ll talk about the mindsets and tactics needed to keep going, even when the world is more uncertain than ever.

This is it! The final episode of our 5-part podcast miniseries, Finding Community.

If you’ve been following along, you know the incredible role a positive, uplifting community can play in your life. It can keep you on track, get you unstuck, make achieving your goals only a matter of time.

But that’s just it: time. Who has time? We’re all busy, juggling a hundred different demands… and now we’re supposed to participate in a community, too?

Has Sean discovered a magical 25th hour you can add to your day? Well… no. But he can tell you how to prioritize what’s important.

Why you don’t have time for community.

The reason Sean created this series is not only to teach you why finding a positive community is so important, it’s also to let you know about a great opportunity.

We’re incredibly proud of the Community Sean’s built at seanwes. The investment for annual seanwes membership increases on March 20th.

Now is the best time to join, get access to all of our courses and training, and lock in the current rate.

We always reward loyalty: when you join before the 20th, we grandfather you in for the duration of your membership.

If joining the seanwes Community is something you’ve been thinking about, now is the time! Go here to become a member: https://seanwes.com/membership

Speaking of time…

You may well be thinking “I don’t have time to participate in a community.”

Frankly? You don’t have time.

You don’t HAVE time to do anything. You MAKE time to do what’s important.

This is true for all of us. We make time, but we only make time for what matters.

If you want all the benefits that come from engaging with a community, you have to decide that engagement is important. You will get out of a community as much as you put in.

This doesn’t mean you have to be someone special, that you have to contribute time and teach people, necessarily…

In great communities like the one we’ve got at seanwes, when you invest time you receive clarity.

The two-letter word that makes time.

You want to make time for community, but you’ve got none to spare!

- Your to-do list is ready to burst.

- You’re feeling overwhelmed.

- You have too much on your plate.

- You’re caught up in the buzz of feeling “busy”.

It feels like we should be busy—after all, you’ve got great things to achieve! But what you are actually getting done? Where are you going?

Maybe instead of being busy, you want to be effective.

Make sure you’re actually headed in the right direction. That the things you’re doing now will get you results. That every step is a step closer to your goal.

You’ll never find time for community… until you make time.

And NO is the two-letter word that makes time.

What will you say no to, so that you can make time for community?

Remember that you’re going to get clarity as a result of this time investment. Decide: When will you engage in community?

Add time in community to your weekly cycle.

We all live our lives in weekly cycles. We expect certain things to happen on certain days of the week. We’re all creatures of habit that way.

It helps when your community fits into your weekly cycle with regular activities. That way, you can plan exactly when you’ll participate.

In the seanwes Community, every Monday we stream our members-only show, Fired Up Mondays. This is your weekly office hours, where members can show up and:

- Ask questions.

- Get answers.

- Get unstuck.

- Find clarity.

Every Tuesday,

Money can be a touchy subject. When you work a job, your employer often forbids you from discussing it. When you sell products or services, you struggle to put a price on them that lets you make sales… but also lets you make money.

You might find yourself thinking, “I wish I could get paid what I’m worth!” But how do you even know what that is?

To be clear, we’re not talking about your personal worth; you can’t put a value on that.

When we talk about getting paid what you’re worth, we’re really talking about finding a balance.

There’s one thing that determines what your product or services are worth (and if you’re an employee, you’re still selling a service!):

- The value to your customer.

Aligning that with your needs is the key to getting paid what you’re worth. Today, we’re talking about how to find that alignment.