design by us

055 | The LEGO House Experience | Part 2


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In this two-part episode series, Luigi and Ravi talk about their experience at the LEGO House in Billund, Denmark. In Part 2, they take you through the inside of the LEGO House experience by deep diving into the relationship between LEGO and technology, LEGO’s 11 paradoxes of management, physical user testing, and the power of storytelling within LEGO’s exhibits.  Finally, Luigi and Ravi extract three design lessons we can apply to our everyday life: 

  • Create 11-star experiences (Listen to Airbnb’s episode).
  • Insane attention to detail for all audiences.
  • Convert moments of frustration into moments of delight.
  • Thank you for your support! 

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    design by usBy Luigi + Ravi