Great Scott! Ephie Risho and Jason Moore are firing up the DeLorean and racing 88 miles per hour into the next nine Laws of UX (lawsofux.com). This time, they dive deep into Hick’s Law—showing how something as simple as a light switch can explain the chaos of choice in digital design.

Packed with hilarious stories, sharp examples, and a flux-capacitor’s worth of insights, this episode is perfect for anyone curious about what UX is really all about—and a solid refresher for seasoned experts who might need a jolt of 1.21 gigawatts.

So buckle up. We’re rewiring the past to design a better future. Roads? Where we’re going, we don’t need roads… just good UX.

Ask us anything: [email protected]

Media inquiries: [email protected]