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In this episode of No Silver Spoons®, host Sarah Beth Herman discusses PR strategies, do’s, and don'ts with Amy Barko from Chatterbox PR and Marketing. Amy emphasizes the importance of relationships in PR and offers practical advice, such as crafting effective email subject lines, personalizing pitch emails, and avoiding sending emails during peak seasons. She highlights how PR is a marathon, not a sprint, and underscores the significance of building brand visibility and credibility. The episode also touches on setting realistic expectations for PR outcomes and the value of consistent messaging.

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