In this episode of the Million Dollar Marketing Podcast, host Jodi Sodini welcomes back Eddy Miranda, a marketing expert who shares insights on building trust and authority in marketing, effective traffic acquisition strategies, and the importance of understanding customer acquisition costs. They discuss the metrics that matter for scaling businesses, the role of leadership and risk tolerance, and the emotional aspects of decision-making in marketing. Eddy emphasizes the need for data-driven decisions and the significance of testing offers in cold traffic. The conversation concludes with rapid-fire questions that highlight key takeaways for marketers.