The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See the new site they designed and developed from scratch: https://www.annetherese.com

Kevin, Bekah, and Lauren explore the strategic decisions behind the rebrand, from performance-driven insights to typography choices and photography direction. They discuss how real people and real stories shaped the website and brand identity, emphasizing authenticity over polished perfection. From ADA compliance to the emotional impact of colors and fonts, every detail reflects the practice's evolution. Tune in to hear how branding becomes a shared story, not just a visual identity.

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