The Australia Counselling Podcast

059: 5 Things to do Today for More Business Growth in 2015

Listen Later

If there were things you could start doing today that would lead to greater business growth in the new year, would you do them?

As the year comes to a close, it's a good time to reflect on your therapy business across the last year and start setting goals you want for your business in 2015.

In our latest podcast, Australia Counselling founder Clinton Power shares five things you can start doing in your business today that will lead to more business growth in 2015.

The points he covers include:

1. Redesign your website

  • Websites are living things that need to be refreshed on a regular basis.
  • The investment is worth it - not expensive.
  • There can be an immediate increase in inquiries.
  • Look at your website through the eyes of your ideal client - is it attractive?
  • Have a mindset shift regarding costs.

    • 2. Look at your content strategy

    • Ask yourself if you're creating client-attracting content.
    • Create content your prospective clients will love, visual images and infographics are the most popular right now.
    • Consider a monthly newsletter - write one article a week.
    • Do you have a blog? If not, start blogging.
    • Have a lead magnet.

      • 3. Increase your networking

      • This is a long-term strategy that can pay off in a huge way.
      • Go to networking events, meet colleagues on a regular basis.
      • Reach out to former contacts. You can uses software that can help you with this.
      • Start or join a peer supervision group that you can nurture and help grow you professionally as well as become a good source for referrals.
      • Look at your online networking such as LinkedIn - many therapists have incomplete LinkedIn profiles. Clean it up and make it look more professional.

        • 4. Look at your business practices

        • Have a rock-solid cancellation policy.
        • Streamline your business practices.
        • Get your books in order.
        • If you can, outsource tasks such as VA (virtual assistant) work, writing, accounting, bookkeeping.

          • 5. Review your fees and services

          • Consider raising your fees in the new year.
          • Create new products and services e.g. group therapy, short-term coaching groups.
          • Offer new services to old clients.
            • ...more
            View all episodesView all episodes
            Download on the App Store
            The Australia Counselling PodcastBy Clinton Power