Aaron Davenport, Software Asset Manager at HCA, breaks down software asset management and talks first steps, roadblocks, GDPR, and certifications. He even surprised Matt with an asset management strategy walkthrough!

Aaron Davenport is a software asset management specialist, process owner, and organizational change expert. He also has an MBA in IT Business Administration. He's currently a senior consultant specializing in license optimization, and he's worked with companies such as Microsoft, IBM, Flexera Software, ServiceNow, Oracle, and Adobe.