Your website is never really “done” — and sometimes the tiniest tweaks are a sign you actually need a full reset.

In this episode, Joanna shares why she scrapped her old site, hired a copywriter (spoiler – it was Dianna!), and rebuilt her brand and offers from the inside out.

We walk through what wasn’t working, how her Website in Two Weeks offer reshaped her whole business, and why even pros shouldn’t always DIY their own copy.

Topics We Cover:

1. Why Joanna decided to redo her website - How constant tiny edits and “I didn’t see that on your site” comments from clients were a red flag that the strategy & messaging weren’t landing anymore.
2. How a new offer forced a full website rethink - The behind-the-scenes of creating her Website in Two Weeks process, dropping other offers, and needing the site to clearly communicate one streamlined signature service.
3. Designing for evolving clients (and changing trends) - Why websites are living, breathing assets, how audience behavior shifts over time, and what that means for your layout, messaging, and overall experience.
4. Rebranding away from the beige trend - Joanna’s decision to ditch the “polished but not-me” neutral vibe, lean into bold color and personality, and intentionally attract clients who want color and energy in their brands.
5. Why she hired a copywriter instead of DIYing (again) - The difference between being able to write and wanting clean, strategic, to-the-point copy that isn’t overly wordy, plus how it felt to release control without losing her voice.
6. What the copywriting process with Dianna was actually like - How we worked together: brain-dump from Joanna, strategic structure, collaborative revisions, and using feedback to make sure the words truly sounded like her.
7. The results: more aligned clients & better feedback - The kind of comments she gets now (“I love the energy of your site,” “This sounds so much like you”) and how that’s translated into working with more of her true ideal clients.
8. When it is and isn’t the right time to hire a copywriter - Why brand-new business owners who are still fuzzy on their offers might want to wait, and why established businesses ready to elevate, rebrand, or refine are primed for pro copy.

Time stamps

1. 00:00 – Intro + why we’re talking about this
2. 02:14 – What pushed Joanna to redo her site
3. 04:29 – The new offer that changed everything
4. 08:42 – Rebranding, color, and attracting the right people
5. 10:07 – Why she didn’t DIY her copy this time
6. 11:16 – How the process actually felt
7. 13:38 – Feedback from clients & results
8. 19:07 – Lessons for designers & business owners
9. 22:09 – When you’re ready (or not) to hire a copywriter
10. 23:38 – Our end-of-episode “weird” question: your 11-hour-flight seatmates

Links & mentions

1. Joanna’s web design studio: Joanna Moss Creative – custom Showit websites & her Website in Two Weeks process
2. Dianna’s copywriting studio: Rise Copy Co. – website & launch copy for creative women in business