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06: How HubSpot gives Varonis visibility of ROI for each of its marketing activities with Rob Sobers
Rob Sobers is the Director of Inbound Marketing at Varonis, a powerful software suite that protects your file and email servers from cyberattacks and insider threats. In this interview, we chat about how HubSpot allows Varonis to easily see where their traffic is coming from and which of their marketing efforts are producing the most traffic, leads, and trials of their product.
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By Samantha AlfordRob Sobers is the Director of Inbound Marketing at Varonis, a powerful software suite that protects your file and email servers from cyberattacks and insider threats. In this interview, we chat about how HubSpot allows Varonis to easily see where their traffic is coming from and which of their marketing efforts are producing the most traffic, leads, and trials of their product.