Another podcast, another distracting TikTok segue.  In this episode we talk about the influencer fail that is @arii's clothing line.  Our paid media chat revolves around making creating specifically for the ad placement, not just the platform.  A small detail that leads to huge results.  We gripe about the low opinion of "social media" among people in the industry, despite it growing 15% YOY, wake up sheeple!  We solicit some guinea pigs for some cutting edge hashtag research.  Reach out if thats you! [email protected]. And we talk at length about hiring practices for people in the social industry: what we look for, what you should have on your resume.  We shout out Derek Walker (@dereklwalker) in our segment Who To Follow and finally, the rant wheel leads delivers some gifts.  During After Hours we talk about the North Face vs Wikipedia disaster.

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