NAIL.social Office Hours

Here is our official take on the boycott and whether you as a brand should participate.

Dont be naive

What should your brand/agency do?

This Week in Paid - Delayed Gratification

This Week in Organic- So You’ve Been Audited

 Data Privilege

 Rant Wheel

This Week in Paid - Taking out the trash

 This Week in Organic

Long Form Social Video

We tackle how Facebook has changed with the... Coronavirus.  Support times, prices, buyer behavior, etc.

This podcast is only 37% COVID19 related.  The maximum allowed to maintain sanity.

12:00 Community Creation (Update)

Alec Brings his very own Segment, and we rant about....  Masks!

It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho!

This Week in Paid - Corona Virus

12:00 Window of Opportunity

Charging airpods every night - example of how we’re all experiencing new behaviors

And an ANTI-rant wheel for you.  

We are talking about all things ecommerce and DTC today.  Does it make sense for you?  What hurdlers or barriers will you face and how to get around them?  Talking about Margins, Prices, Lifetime value, budgets, creative, and the problems of scaling too fast.  Stop reading this and dive right in!

+You know that ad campaign that has 5 billion views? No not the Super Bowl one, the TikTok one... oh.. I guess it was also on the Super Bowl too.  Little Ceasars has updated the TikTok brand playbook with some great tactics and we dig in.

+ Choosing the right platform and ad unit is JUST AS IMPORTANT as the creative idea if you want to drive results.  We talk about what works where and how to get your media buyer more involved in the creative process.

+ Cue Masterpiece Theatre music.  Rachyl, a media buyer by day, and super sleuth by night, has uncovering something very off about a fun little band on TikTok.  I guess you will just have to listen to find out.

+TikTok updates are coming in hot.  We talk about Jalaiah and the renegade dance, parental and safety features, the weird @TikTokTips account, and dun dun dun... link in bio is now a thing!

+We go through BudLights instagram like geologist looking at the many layers of a canyon wall.  It's memes all the way down... until... September, 2019.

+Has social killed the storytelling star?  Yes.  But also no.  Don't you hate those answers?  Well its kind of nuances but social offers the biggest opportunity for story telling... if broaden your horizon.

+Then we throw a lil shade at VaynerMedia... love you Gary!

Full episode, take a listen, or just keep reading, like you are now, but trust me, the audio version doesn' t have nearly as many, you know, commas.

+Mike Bloomberg is meme'ing his way to the Whitehouse.  How do we get off this ride???  If you have seen the paid memes, bless your heart, if you have and want to understand the strategy behind it, take a listen.

+ EPIC HANDSHAKE TIME.  As an agency there are some KPI's that are squarely in our court.  And some that are in the clients court.  And the most important one is in both of our courts, which doesn't make much sense as a metaphor, but is hugely important to understand.  This is why you listen to the podcast and not read the show notes.

+ So you've decided to run some Facebook ads, great, be prepared for the collective middle finger from your new audience.  We chat about setting client expectations for the first time they run ads, vs them normally just talking to their tribe in organic posts.  We also talk about how to respond to the aforementioned middle finger.

+ Got some rant worthy topics including 1. Starting Campaigns on a Friday. 2. Whatever Vayner Media does. 3. When your bf makes you go to the same restaurant two valentines days in a row.    Can you guess which one it is???