NAIL.social Office Hours

Want to know what it's like to go from zero experience to the most successful ad campaign on the Reddit platform in three months?  We got you!

-> Why are we in in Times Square talking about Reddit Ads.

CBO, in theaters February!  We talk about the upcoming CBO changes and what ads manager should do about it.

We're baaaaaaack with that big podcast energy!

What are those top Social media trends for 2020?  Well we give our take on which are legit and which are just lazy content writers doing their thing. We chat Facebook ad prices, AI, automation, and CBO, mobile, video, IG, stories, and we make a prediction that came true as soon as we were done recording. Count it!

On the organic side we debit the merits of Baby Yoda as meme fodder and why it's had more longevity than OK Boomer.  We also chat about the first big new Twitter feature in YEARS!  How you can decide who gets to reply to your tweets.  Is this good for abuse victims, or will it reinforce bubbles of thought?

Thanks for listening! http://nail.social

This week in Paid

Rachyl and Jess are on FIRE today, to the moon I tell you!

This Week in Paid

Facebook's Power 5.  You know, you love it.  Or you don't know it, or you know it and hate it.  Either way, we got you covered as we talk about how this is turning into a weird religion and why you probably shouldn't give total control over to Mark Zuckerberg.

This Week in Organic - Brand Spotlight

We've got our eye on one brand that is killing it on multiple platforms.  Drum rolllllll - it's Kiwi Botanicals!  Their twitter is on point, they get it.  Same with IG.  Their Facebook... not even a thing, and ofcourse they got a TikTok.  

WARNING

It's all political now.  Rachyl breaks down how EVERYTHING is being flagged as political on Facebook and how you get authorization to deal with it.  Clients, media buyers, do this now, we'll wait.

The Social Spectrum (TM)

Paid social... organic social... like what's even the dif?!  Actually, a lot, and there is a lot of overlap too.  We break down precisely what each is good for and why we think brands seem to find this so confusing.

We bust out the rant wheel, but you will just have to tune into hear it.  Pssst... it's not about the latest Peloton ad.  We actually save that for the aftershow.

Happy Thanksgiving listeners!  Today we get into some last minute Black Friday Cyber Monday tactics and some mental health issues too. In This Week in Organic we tackle how data can cut through your biases.  We discuss how UGC and "well produced" content has sort of traded places, freaky friday style.  We bring you a new opportunity to work with influencers curtesy of @YouTooz.  What's YouTooz?  Thats what we said.  They are only the most engaged account on Instagram.  Then we rant about ------- oop, guess you will just have to listen to the episode!

Meth.  We're on it, and other topics like Pete Butigieg's dance memes, Twitter's new anti-political ad policy (will it even be enforced).  Also we give out some advice to clients about removing old agencies from their accounts THEY NEVER DO THIS AND ITS IMPORTANT.  Of course we have to talk about the virality of South Dakota's On Meth campaign and how its backfiring for their tourism.  Then we have a rapid fire update on the T-Mobile CEO and what his new deal is, Instagram hiding likes, and the official death of Ok Boomer.  Some spicy rants and a aftershow about comments on facebook and other platforms.

What is going on everybody?! Jess and Rachyl here and we’re back with another episode of The NAIL.social Office Hours cast. This week we’re kicking things off with an explain that tweet about the potential value organic posts can accumulate. Remember the whole Instagram removing likes thing? Well, its finally here. We talk about some of the things we think might happen and how we may have to switch the way we analyze data. WARNING, brand awareness campaigns are super fuzzy and can not be trusted. Today is our intern Alexia's last day with us, so we wanted to get her front and center on the cast to tell us her overall experience here at NAIL. We throw in a little rant about how journalists don't know pretty much anything about social ad buying and then close the show off talking about how FB is making changes to the front and backend of the platform...great timing FB. Don't forget to rate this podcast and follow us on Twitter @NAILsocial and Twitch @nailsocial. See you all next week! 

It's the official Ok Boomer episode!  We're so sorry.  Before we explain that meme, we dive into Influencers and how to handle them and WHO should handle them, marketing, media, or PR? In this Organic news we tackle.. oh god... the Warren's Meme Team and all it's cringey and short lived glory.  Next up, IANAL, but we really don't think you should be allowing lawyers to run your marketing.  This is the case with CocaCola and others, but it doesn't have to be that way.  Take heed our WARNING!  After that, yup, it's OK Boomer time.  What's it mean, where it came from, and how brands can really capitalize on it in fun and exciting ways! #OKBoomer.  The Rant Wheel(TM) makes a come back and Jess explains what a bus is.

The best treat you'll be gettin this Halloween is this episode of NSOH. This  week we are sharing our very passionate opinions about Jack Dorsey's decision to cut all political ads on Twitter. We do though, see another opportunity on Twitter for brands to promote tweets without any visual content attached. Mixology plays a huge role in our jobs but in a like, media mix kind of way. Being that we are an R&D agency, we're always trying new things--this time with drafting off of other peoples spend on Twitter. The rant session this week is juuuicy--Rachyl accuses Jess of saying she has no backbone when it comes to doing her job. We've been reading all of your kind reviews of the podcast and have decided to share one review each and every week. Be sure to follow our Twitter account @NAILsocial and hit us with an email @ [email protected] if you have any burning questions. See ya kids!