It's the official Ok Boomer episode!  We're so sorry.  Before we explain that meme, we dive into Influencers and how to handle them and WHO should handle them, marketing, media, or PR? In this Organic news we tackle.. oh god... the Warren's Meme Team and all it's cringey and short lived glory.  Next up, IANAL, but we really don't think you should be allowing lawyers to run your marketing.  This is the case with CocaCola and others, but it doesn't have to be that way.  Take heed our WARNING!  After that, yup, it's OK Boomer time.  What's it mean, where it came from, and how brands can really capitalize on it in fun and exciting ways! #OKBoomer.  The Rant Wheel(TM) makes a come back and Jess explains what a bus is.