Happy Thanksgiving listeners!  Today we get into some last minute Black Friday Cyber Monday tactics and some mental health issues too. In This Week in Organic we tackle how data can cut through your biases.  We discuss how UGC and "well produced" content has sort of traded places, freaky friday style.  We bring you a new opportunity to work with influencers curtesy of @YouTooz.  What's YouTooz?  Thats what we said.  They are only the most engaged account on Instagram.  Then we rant about ------- oop, guess you will just have to listen to the episode!