NAIL.social Office Hours

36 - Inside Reddit's most successful ad campaign


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Want to know what it's like to go from zero experience to the most successful ad campaign on the Reddit platform in three months?  We got you!


Show notes:

-> Why are we in in Times Square talking about Reddit Ads.

----> Reddit Ads helpful guides, there are none.
->Why Reddit and client buy-in
----> What is Reddit good for?
----> Convincing the client
-> How we structured the campaign.
----> Being fluid with planning
----> planning backwards from an end goal
-> Ad Platform deep dive
----> Ad posts vs user page posts
----> Timing and budgeting
----> Targeting, subreddits vs broad, expansion
----> Campaign types, awareness, traffic, video views
----> Links and approval process
-> Content
----> Elastic nature, evolving content
----> What worked: Dogs.  What didn't work: Dogs
----> Headline strategies
-> Open Comments
----> First comment strategy
----> Copy pasta strategy
----> Volume and what to expect
-> Subreddit
----> How to create one
----> Why have one
-> Results and Reporting
----> CTR with no links
----> Engagement, upvotes
----> Off channel
----> Sales dammit SALES!

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NAIL.social Office HoursBy NAIL.social Office Hours

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