NAIL.social Office Hours

43 - Tag the same pickles!

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This podcast is only 37% COVID19 related.  The maximum allowed to maintain sanity.

Special guest today, creative director, Alec Beckett!

This Week in Paid

  • Client has pivoted to making masks. Completely changes our purchase data
  • LAL’s based off purchase are now for mask people not primary product
  • Our CPA is way down bc masks are much cheaper than primary product
  • Landing page on website is 100% masks, not our products
  • Creative is not mask driven at all
  • If you still want to sell normal product you need to isolate those customers. And send them to page that doesn't have masks.
  • If we want to sell masks, you need to take your normal people. 7 day purchase.
  • FB rules for medical masks, technically not allowed

    • 12:00 Community Creation (Update)

    • Difference between community management and community creation
    • Made easier with existing fan base - targeting engagers form the start (social proof)
    • Volume of comments, sorted by most relevant - paragraph of humor, first thing they see
    • Don’t end conversation, keep it going - encourage people to come back
    • When ppl tag others also respond to those. Not about being “thankful” necessarily
    • Match the tone of the commentor
    • Solicit comments for social proof - Also makes ad cheaper, better quality score

      • Alec Brings his very own Segment, and we rant about....  Masks!

      ...more
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      NAIL.social Office HoursBy NAIL.social Office Hours
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