NAIL.social Office Hours

41 - Coronavirus: The New Normalicy

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It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho!


This Week in Organic - COVID19

  • Brands that haven’t adjusted their messaging seem out of place
  • If you scheduled content - go check, we did this for clients and took stuff off air
  • Some brand twitter is acting like authority rn, Guiness
  • Being silent is better than being tone deaf - ok to post nothing
  • Some brands leaning into social distancing/video - chipotle on zoom

    • This Week in Paid - Corona Virus

    • Affecting industries differently - restaurant pulled spend but CPG came to us with a sow
    • Don’t panic and pull adspend. Think about the new opportunities and new ways
    • Changing process and business structure - to outlast hard times
    • Prices are dropping. It’s a good time to get out there with new messages. Not just “we do curbside pickup” but something more creative. Book of the week delivery.
    • Frame of mind is different now that we are in feed vs in store

      • 12:00 Window of Opportunity

      • New way of life. Some companies will be expanding/ramping up production. They need marketing to get their message out
      • This presents new opportunities for agencies and media buyers to get involved
      • CTA: be proactive to these companies and develop gameplan
      • As the media expert you need to go to companies / your clients with ideas
      • For examples: digital d2d for the census

        • Charging airpods every night - example of how we’re all experiencing new behaviors


        And an ANTI-rant wheel for you.  

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        NAIL.social Office HoursBy NAIL.social Office Hours
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