NAIL.social Office Hours

45 - Alexa, but as a nine year old...

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This Week in Paid - Taking out the trash

  • Text tool - doesn't work
  • Ad recall lift - new incremental results column
  • Personal attributes policy - “you”
  • Multicultural affinity targeting - Legit needs and ways to abuse (hard to count communities is legit for example). FB made affinity targeting to avoid discrimination but now it’s just weird broad interest targeting

    •  This Week in Organic

    • Sticky zoom behaviors - will these stay?
    • Celebs joining calls, zoom bombing, zoom all day (Fable)
    • Nonprofit zoom / webinar - tips for orgs

      • Long Form Social Video

      • Can’t put the same thing on FB and YT. Have to be adapted
      • FB assumptions - 1 sec view, no sound, scrolling fast
      • YT assumptions - 5 sec view, sound on, primed for video
        • ...more
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        NAIL.social Office HoursBy NAIL.social Office Hours
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