This Week in Paid - Taking out the trash
Text tool - doesn't work
Ad recall lift - new incremental results column
Personal attributes policy - “you”
Multicultural affinity targeting - Legit needs and ways to abuse (hard to count communities is legit for example). FB made affinity targeting to avoid discrimination but now it’s just weird broad interest targeting
Sticky zoom behaviors - will these stay?
Celebs joining calls, zoom bombing, zoom all day (Fable)
Nonprofit zoom / webinar - tips for orgs
Can’t put the same thing on FB and YT. Have to be adapted
FB assumptions - 1 sec view, no sound, scrolling fast
YT assumptions - 5 sec view, sound on, primed for video