NAIL.social Office Hours

47 - Should brands boycott Facebook? lol, no.

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Here is our official take on the boycott and whether you as a brand should participate.


Small business vs big business

  • The narrative that advertisers can put pressure on Fb to change (like Fox news), LOL.
  • FB relies on small businesses. Annually, Facebook generates US$70 billion in advertising sales and about a quarter of it comes from big companies such as Unilever
  • Not fair to smaller companies that can’t afford expensive advertising
  • Shifting to google and twitter. These aren’t any better
  • Stop organic too? Inconsistent

    • Dont be naive

    • Opportunity for large advertisers to negotiate?
    • Part of Patagonia/REI/BenJerrys brand. Not really Coca Cola / Unilever

      • What should your brand/agency do?

      • The financial impact isn't significant, but it is creating a lot of noise. FB needs to address PR.
      • Brands and agencies need to decide whether or not to participate. Don’t feel pressured.
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